People with media jobs in mobile advertising agencies who frequent these pages will probably feel that it was only five minutes ago that we were reporting a big new update from Blippar, the lightning fast augmented reality mobile advertising platform based in New York and London. Back in September last year, it tweaked its image recognition technology to deliver social sharing and faster AR content (it unlocks interactive content when users scan brand logos or the universal “Blipp” symbol with their mobile devices).
Wearables: mobile advertising’s new frontier
And now it’s moving into the next frontier of mobile advertising by bringing its platform to wearables. It has recently introduced its excellent image recognition tech to Google Glass, the first time that this has ever been done. Integrated onto Glass, it recognizes images, products and even human faces.
Those who have followed the fortunes of this innovative mobile advertising startup will probably be aware that Blippar is now used by a great many people worldwide (at the last count a couple of months ago, there were 5 million of them – and counting). Available on Android, iOS, Windows Phone and BlackBerry devices, its technology is now extending its reach to wearables with the Glass development.
And that technology is something else: it’s no mere QR code scanner. It recognizes and processes unique images, delivering engaging content uniquely based on them.
The next big thing?
OK, Google Glass as yet has a few thousand users at most. But Blippar’s founder, Rish Mitra, thinks it has real potential. He said:
“Glass today can be likened to what mobile phones were in the early nineties. We at Blippar anticipate that if Glass reaches a couple million users in its first year of launch, it will be a good business opportunity for us to develop in the space. We are investing in the potential of Glass.”
The wizardry involved in bringing image recognition technology, which is notoriously hardware intensive, to wearables is no mean fete: everything has to be more compact, leaner and lighter. But Blippar seems to have pulled that rabbit out of the hat.
Expect it to become commercially available soon.