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Tag Archives: Mobile Advertising

Mobile advertising startup TapSense sets it sights on wearables

Mobile adver­tis­ing start­up TapSense has announced that its mobile ad exchange will now sup­port wear­able apps, start­ing with Peb­ble. There can’t be many peo­ple with media jobs in mobile adver­tis­ing agen­cies who haven’t noticed the pro­gres­sive rise of wear­able gad­gets. And TapSense fig­ures that can

Online advertising revenues hit historic Q1 high in 2014

Online adver­tis­ing agen­cies enjoyed a bumper start to 2014 with rev­enues hit­ting a record first quar­ter high of $11.6 bil­lion. The rock­et­ing rise of dig­i­tal  The ster­ling efforts of all those hard­work­ing copy­writ­ers, art direc­tors and account man­agers appear to have paid off hand­some­ly this