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Tag Archives: Mobile Advertising

Kargo — from struggling start-up to top mobile advertising agency

New York’s ‘Kar­go’ has learned a thing or two about being a mobile adver­tis­ing agency since 2003; and its $50 mil­lion annu­al rev­enue proves it. An ‘exis­ten­tial evo­lu­tion’ Peo­ple with media jobs in a fledg­ling mobile adver­tis­ing agency may strug­gle to com­pre­hend how a business

Mobile advertising startup mNectar lets consumers test-fly apps

Mobile adver­tis­ing start­up mNec­tar has recent­ly tak­en a big step for­ward in its mis­sion to change the way we relate to mobile apps. The San Fran­­cis­­co-based com­pa­ny was found­ed in 2012, and ear­li­er this month closed a Series A round amount­ing to $7 mil­lion dollars

NY based StrikeAd ramps up APAC operations with new GM

Mobile adver­tis­ing start­up StrikeAd is tak­ing a big leap for­ward with a new gen­er­al man­ag­er, Ryan Mur­ray, for its Sin­ga­pore and APAC office. Smarter mobile adver­tis­ing for smarter agen­cies Peo­ple with media jobs in mobile adver­tis­ing agen­cies will almost cer­tain­ly have heard of this New

Mobile advertising spend will outstrip digital rivals by 2016

The lat­est fore­cast for US media ad spend­ing from eMar­keter pre­dicts that mobile adver­tis­ing will sur­pass all oth­er dig­i­tal ads by 2016. An his­toric over­take Mobile adver­tis­ing agen­cies will have their work cut out for them, it seems: over the next two years, mobile ad spending