Adtech starÂtups in the pre-IPO phase are provÂing to be a hot comÂmodÂiÂty among investors, with starÂtups like RubiÂcon Project showÂing healthy stock increasÂes from day one. As the adtech secÂtor grows, so does interÂest from investors. FindÂing the next big thing in terms of
New York’s ‘KarÂgo’ has learned a thing or two about being a mobile adverÂtisÂing agency since 2003; and its $50 milÂlion annuÂal revÂenue proves it. An ‘exisÂtenÂtial evoÂluÂtion’ PeoÂple with media jobs in a fledgÂling mobile adverÂtisÂing agency may strugÂgle to comÂpreÂhend how a business
Mobile adverÂtisÂing startÂup mNecÂtar has recentÂly takÂen a big step forÂward in its misÂsion to change the way we relate to mobile apps. The San FranÂÂcisÂÂco-based comÂpaÂny was foundÂed in 2012, and earÂliÂer this month closed a Series A round amountÂing to $7 milÂlion dollars
Mobile adverÂtisÂing startÂup StrikeAd is takÂing a big leap forÂward with a new genÂerÂal manÂagÂer, Ryan MurÂray, for its SinÂgaÂpore and APAC office. Smarter mobile adverÂtisÂing for smarter agenÂcies PeoÂple with media jobs in mobile adverÂtisÂing agenÂcies will almost cerÂtainÂly have heard of this New
The latÂest foreÂcast for US media ad spendÂing from eMarÂketer preÂdicts that mobile adverÂtisÂing will surÂpass all othÂer digÂiÂtal ads by 2016. An hisÂtoric overÂtake Mobile adverÂtisÂing agenÂcies will have their work cut out for them, it seems: over the next two years, mobile ad spending