People holding media jobs in mobile advertising agencies have finally seen the fruits of their labor pay off. According to a new report from eMarketer featured in AdAge and several other news outlets, mobile advertising spend is on course to double by the close of
People with media jobs in mobile advertising can probably remember 2007, when HTML5 was seen as a young pretender to the throne occupied by Flash. But San Francisco-based multiscreen advertising company Flite (which also has offices in New York and Chicago) intends to capitalise on
The jobbing business development manager seeking to expand agency business will very shortly be able add Instagram to the list of sites for placing ads. The free photo sharing app, which was acquired by Facebook in April last year, is proceeding with its gentle approach
Anyone with any experience of media jobs in mobile advertising agencies can confirm the existence of a stubborn difficulty in this corner of Adland: mobile advertising spend might be rising rapidly, but garnering metrics to assess its efficacy is an exceedingly tricky business. But one
Business development managers looking to expand their portfolio of online advertising strategies will doubtless be interested to learn that listings giant Foursquare has decided to open out its services to small businesses around the globe. The idea is deceptively simple: Promoted listings will feature in the