Anyone with enough experience of media jobs in mobile advertising agencies will be aware that, by the time that a startup has appointed its first VP of national sales, its prospects will be looking promising. And, just five months after being founded, Manhattan-based mobile phones
A leading creative has offered some sage advice to fellow creatives from online advertising agencies: whether you’re a copywriter on an art director, if you want to truly appeal to today’s hyper-connected, social consumer, drop branded content and learn to love true storytelling instead. Minds,
OK, so word of mouth from friends and family still tops the poll as the most trusted form of brand recommendation. But hardworking art directors, copywriters and account managers toiling away in online advertising agencies can justly congratulate one another for their efforts, too. According
So, as pretty much every business development manager across the land will be aware, New York’s annual Advertising Week is shortly upon us again, with 2013 marking its tenth anniversary. What’s top of mind for 2013? Last year, the emphasis was solidly on digital. This year,
Back in 2008, few with media jobs in the fledgling mobile advertising industry would have even thought about deploying videos; but fast forward to the present, and it’s clear that both constitute gigantic market opportunities and the time for a fusion is ripe – a