Senior Television Weather Broadcaster Meteorologist Job to Reach 1.5 Billion People -

Tuesday, October 27, 2020

Broadcast Meteorologist Job in Wyoming -

Saturday, August 22, 2020

Multi Media Journalists Needed in Wyoming -

Friday, July 31, 2020

Capitol Reporter Needed in Las Vegas -

Friday, July 31, 2020

Junior Media Buyer: Get Healthy and Get Paid -

Tuesday, June 23, 2020

Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

Multiscreen advertising firm Flite capitalizes on mobile-driven surge toward HTML5 with revamped Design Studio for HTML5 ads

Peo­ple with media jobs in mobile adver­tis­ing can prob­a­bly remem­ber 2007, when HTML5 was seen as a young pre­tender to the throne occu­pied by Flash. But San Fran­cis­co-based mul­ti­screen adver­tis­ing com­pa­ny Flite (which also has offices in New York and Chica­go) intends to cap­i­talise on the grow­ing momen­tum toward HTML5.

Tip­ping point 

CEO and founder Will Price believes that momen­tum has now reached the tip­ping point. It might have tak­en a tad longer than HTML5 enthu­si­asts antic­i­pat­ed, but it’s def­i­nite­ly under­way. Accord­ing to price, by 2014, adver­tis­ers, mobile adver­tis­ing agen­cies and pub­lish­ers will “get off Flash com­plete­ly.” Tablet and mobile traf­fic has frankly explod­ed this year, to the extent that Flite record­ed an 80 per­cent increase in mobile traf­fic in Octo­ber this year com­pared to the same month in 2012, with a big slice of that attrib­ut­able to the HTM­L5-using iPhone. Adobe’s Flash plat­form has tak­en a poten­tial­ly fatal blow from the iPhone’s rise, it would seem.

That’s why Flite has just launched a revamped ver­sion of its design stu­dio which is now built for HTML5. Price’s aim, as he puts it, is to “put a shot across the bow to Google and Adobe as major brands and pub­lish­ers move to HTML5 and to mul­ti­screen adver­tis­ing.”

Com­pe­ti­tion, what com­pe­ti­tion? 

Ok, so Google has recent­ly released Web Design­er which on the face of it looks like a close rival. But accord­ing to Price, ini­tial appear­ances are decep­tive: users have to down­load soft­ware to con­struct their HTML5 ads and web­sites with Web Devel­op­er, where­as Flite’s Design Stu­dio dis­pens­es with that labo­ri­ous step. It’s total­ly based in the web brows­er. And that, Price says, boils down to the fact that Flite pos­sess­es “all the web-based col­lab­o­ra­tion of a Google Doc ver­sus a Microsoft Word doc.”

Users also don’t need to do any cod­ing with Design Stu­dio, so design­ers can go on using the tools they’re already famil­iar with because they can sim­ply import from Adobe’s Illus­tra­tor and Pho­to­shop. Cre­atives in mobile adver­tis­ing agen­cies can also get a pre­view of exact­ly what an ad will look like on a smart­phone or tablet screen (and updat­ing an ad is a walk in the park, too – there’s no need for con­stant new file exports)

And it’s free: Flite intends to make mon­ey by serv­ing the ads that users have built.

Print Friendly, PDF & Email
One Response to “Multiscreen advertising firm Flite capitalizes on mobile-driven surge toward HTML5 with revamped Design Studio for HTML5 ads”
Check out what others are saying...
  1. […] vari­ety of loca­tions around the coun­try, includ­ing CA, OR, UT, MN, NY, TX, and more, many of them media jobs for design­er and devel­op­ers, but also in man­age­ment, con­sult­ing, ana­lyt­ics and more. The gen­er­al […]

Leave A Comment

You must be logged in to post a comment.