Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

New York ecommerce startup Casper shipping its comfy mattresses

New York ecommerce startup Casper shipping its comfy mattresses

Casper, the New York e‑commerce start­up spe­cial­iz­ing in unique­ly engi­neered “super pre­mi­um” mat­tress­es, has start­ed ship­ping its prod­uct just two months after bank­ing $1.6 mil­lion in seed fund­ing. And any e‑commerce ana­lysts out there who think that buy­ing a mat­tress online sounds weird (how do you know if it’s com­fy?) will need to think again: ear­ly sales have been going “phe­nom­e­nal­ly well”, accord­ing to Casper’s co-founder and CEO Phillip Krim.

A mat­tress in a box 

Actu­al­ly, e‑commerce ana­lysts that read about Casper’s seed fund­ing in Feb­ru­ary may have had their curios­i­ty stirred and frus­trat­ed at one and the same time. At that point, the com­pa­ny was keep­ing its prod­uct under a veil; save to say that it had been spe­cial­ly engi­neered from top qual­i­ty mate­ri­als yet would have a very afford­able price tag. Now that it’s been launched, how­ev­er, the cat is out of the bag.

Or rather, the mat­tress is out of the box. Lit­er­al­ly. Mat­tress­es are shipped after being com­pressed into a box that’s no big­ger than a set of golf clubs, mak­ing Casper the first mat­tress com­pa­ny capa­ble of send­ing its prod­uct to cus­tomers via bike mes­sen­ger.

But, busi­ness-savvy e‑commerce ana­lysts take note: it’s not just the engi­neer­ing that sets Casper mat­tress­es apart. It’s the uber-effi­cient sup­ply chain too. By cut­ting out the retail show­room fac­tor (you can still take a test flight on the mat­tress at the company’s NoHo office), and par­ing down the sup­ply process, Casper offers a fab­u­lous prod­uct that would con­ven­tion­al­ly cost between $3,000 and $4,000 for under $1,000.

Genius design, out­ra­geous com­fort

The firm’s Cre­ative Direc­tor and fel­low co-founder Luke Sher­win says that the tra­di­tion­al method of buy­ing a mat­tress is “bro­ken”: it’s impos­si­ble to get a mean­ing­ful impres­sion of the actu­al sleep expe­ri­ence from a show­room mat­tress just by lying on it for a few min­utes. Casper has a 40-day return win­dow, allow­ing cus­tomers to real­ly sleep on the mat­tress first.

The mat­tress is fiendish­ly and clev­er­ly designed. By plac­ing a lay­er of airy latex foam above a lay­er of mem­o­ry foam, it deliv­ers the boun­cy feel you’d expect from a spring bed while offer­ing all of the anatom­i­cal sup­port of mem­o­ry foam – with­out that slight­ly off-putting “stuck in” feel­ing that straight mem­o­ry foam often leaves you with.

The result? As Krim puts it: “An out­ra­geous­ly com­fort­able bed.”

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.