Casper, the New York e‑commerce startup specializing in uniquely engineered “super premium” mattresses, has started shipping its product just two months after banking $1.6 million in seed funding. And any e‑commerce analysts out there who think that buying a mattress online sounds weird (how do you know if it’s comfy?) will need to think again: early sales have been going “phenomenally well”, according to Casper’s co-founder and CEO Phillip Krim.
A mattress in a box
Actually, e‑commerce analysts that read about Casper’s seed funding in February may have had their curiosity stirred and frustrated at one and the same time. At that point, the company was keeping its product under a veil; save to say that it had been specially engineered from top quality materials yet would have a very affordable price tag. Now that it’s been launched, however, the cat is out of the bag.
Or rather, the mattress is out of the box. Literally. Mattresses are shipped after being compressed into a box that’s no bigger than a set of golf clubs, making Casper the first mattress company capable of sending its product to customers via bike messenger.
But, business-savvy e‑commerce analysts take note: it’s not just the engineering that sets Casper mattresses apart. It’s the uber-efficient supply chain too. By cutting out the retail showroom factor (you can still take a test flight on the mattress at the company’s NoHo office), and paring down the supply process, Casper offers a fabulous product that would conventionally cost between $3,000 and $4,000 for under $1,000.
Genius design, outrageous comfort
The firm’s Creative Director and fellow co-founder Luke Sherwin says that the traditional method of buying a mattress is “broken”: it’s impossible to get a meaningful impression of the actual sleep experience from a showroom mattress just by lying on it for a few minutes. Casper has a 40-day return window, allowing customers to really sleep on the mattress first.
The mattress is fiendishly and cleverly designed. By placing a layer of airy latex foam above a layer of memory foam, it delivers the bouncy feel you’d expect from a spring bed while offering all of the anatomical support of memory foam – without that slightly off-putting “stuck in” feeling that straight memory foam often leaves you with.
The result? As Krim puts it: “An outrageously comfortable bed.”