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New York ecommerce startup Casper shipping its comfy mattresses

New York ecommerce startup Casper shipping its comfy mattresses

Casper, the New York e‑commerce start­up spe­cial­iz­ing in unique­ly engi­neered “super pre­mi­um” mat­tress­es, has start­ed ship­ping its prod­uct just two months after bank­ing $1.6 mil­lion in seed fund­ing. And any e‑commerce ana­lysts out there who think that buy­ing a mat­tress online sounds weird (how do you know if it’s com­fy?) will need to think again: ear­ly sales have been going “phe­nom­e­nal­ly well”, accord­ing to Casper’s co-founder and CEO Phillip Krim. A mat­tress in a box  Actu­al­ly, e‑commerce ana­lysts that read about Casper’s seed fund­ing in Feb­ru­ary may have had their curios­i­ty stirred and frus­trat­ed at one and the same time. At that point, the com­pa­ny was keep­ing its prod­uct under a veil; save to say that it had been spe­cial­ly engi­neered from top qual­i­ty mate­ri­als yet would have a very afford­able price tag. Now that it’s been launched, how­ev­er, the cat is out of the bag. Or rather, the mat­tress is out of the box. Lit­er­al­ly. Mat­tress­es are shipped after being com­pressed into a box that’s no big­ger than a set of golf clubs, mak­ing Casper the first mat­tress com­pa­ny capa­ble of send­ing its prod­uct to cus­tomers via bike mes­sen­ger. But, busi­­ness-savvy e‑commerce ana­lysts take note: it’s not just the…

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