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Welcome to Media Jobs: Social Media Jobs

The Career Intelligence™ Authority

Social media is no longer just a hob­by – it’s an oppor­tu­ni­ty for busi­ness­es to estab­lish mean­ing­ful rela­tion­ships with cus­tomers and clients. Com­pa­nies need mar­ket­ing-mind­ed indi­vid­u­als to fill social media mar­ket­ing jobs and use their online exper­tise to build the brand. The explo­sion of web­sites like Face­book, Twit­ter, Tum­blr and Pin­ter­est has giv­en busi­ness­es more ways than ever to pro­mote prod­ucts, start con­ver­sa­tions, and mon­i­tor brand rep­u­ta­tion. Knowl­edge is pow­er, and your flu­en­cy in social media could mean big bucks in social media man­ag­er jobs. If you know how to take data from plat­forms and ana­lyze its mean­ing for a brand or a busi­ness then you could be very valu­able in today’s media job mar­ket. Social media jobs focus on deliv­er­ing valu­able insights about cus­tomer engage­ment and expe­ri­ence. A great social media man­ag­er cre­ates a whole new way to expe­ri­ence a prod­uct or brand. The posi­tion takes a peo­ple-per­son with great com­mu­ni­ca­tion skills and com­put­er flu­en­cy. New media chan­nels are pop­ping up all the time, and the vic­to­ry goes to those who lever­age these new chan­nels into their over­all mar­ket­ing strat­e­gy. Are you a social media pro? Why not use our social media job search to find the best oppor­tu­ni­ties. With spe­cial­ties like Media Inte­gra­tion, Social Engage­ment, Social Out­reach, and Media Mar­ket­ing, you can find a social media job that enhances and builds your skills.

Loverly, New York-based ‘Pinterest for brides,’ strides forward

Any­one with a lit­tle expe­ri­ence of media jobs in social media will appre­ci­ate that a start­up that soars to a $15 mil­lion val­u­a­tion and looks set to close a Series B round worth at least $2.5 mil­lion less than three years after its launch is tick­ing a lot of pos­i­tive box­es. And rumor has it that New York social media start­up Lover­ly, a kind of Pin­ter­est for soon-to-be brides, is poised to do just that. Bridal inspi­ra­tion  Social media man­agers who’ve heard of Lover­ly will know that it serves as a cen­tral mar­ket­place that helps prospec­tive brides find out about and save great wed­ding ideas. That means help­ing them find the right peo­ple to hire, as well as all the things they might like to buy to make their spe­cial day seri­ous­ly Spe­cial, with a cap­i­tal ‘S’. Users can curate a board of ideas (hence the Pin­ter­est com­par­i­son), and make them pub­lic for oth­er brides-to-be to find inspi­ra­tion in. The boards can be both edi­­tor-curat­ed (such as hon­ey­moon ideas, or brides­maid dress­es for beach wed­dings) and user-gen­er­at­ed. The site’s pro­pri­etary tag­ging sys­tem auto­mat­i­cal­ly adds between 4 and 20 tags to each image, index­ing fea­tures like style, col­or, loca­tion, and sea­son,…

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Livefyre’s new comment sharing product aims to make history of comments imprisoned at the foot of the page

Social media man­agers who are used to (and a lit­tle bored with) the con­ven­tion of user com­ments being con­fined to the bot­tom of the page are in for pleas­ant sur­prise: San Fran­­cis­­co-head­­quar­tered social engage­ment start­up Live­fyre, which has offices in New York and Lon­don, is bring­ing user com­ments into the con­tent itself, cour­tesy of its ground­break­ing new prod­uct, the apt­­ly-named Side­notes. Com­ments live If that’s whet­ted the curios­i­ty of social media man­agers look­ing for live­ly inter­ac­tive inno­va­tions here’s how it works: when pub­lish­ers using the prod­uct turn it on, a lit­tle word bal­loon, the Side­notes icon, will appear beside every para­graph on the page (it also works for images). When users tap the icons on their smart­phone screens, oth­er user com­ments will emerge in thread­ed con­ver­sa­tions at the spe­cif­ic points of the con­tent that elicit­ed the user inter­est and response. The com­ments open up in small win­dow in the low­er part of the screen, and you can move between com­ments by swip­ing. And, of course, you can add a com­ment of your own. To pre­vent a dis­tract­ing excess of bal­loon icons, they’re tied to whole para­graphs, but users have the option of tying their par­tic­u­lar com­ments to any spe­cif­ic bit…

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New York startup Convies enters the social space with its private video messaging app

Social media man­agers with their anten­nae tuned to the social grapevine will be aware that Vine has just expand­ed into pri­vate video mes­sag­ing; but it’s got a new and poten­tial­ly bet­ter com­peti­tor in the form of New York-based “Con­vies”, a video chat app which lets users share short video mes­sages pri­vate­ly with a few friends or on broad­er net­works like Twit­ter and Face­book. A tai­lor-made app The more skep­ti­cal social media manger may well be think­ing that, by launch­ing first, Vine’s new offer­ing has gained an advan­tage. But Con­vies founder Michael Loen­ngren seems unper­turbed: he makes the can­ny obser­va­tion that when estab­lished apps known for a par­tic­u­lar kind of expe­ri­ence (like Insta­gram for video and pho­tos and Vine for pub­lic videos) try to extend into new areas, they can fall flat. As he puts it: “Vine is a social appli­ca­tion that also intro­duced send­ing direct mes­sages,” he explains. “Con­vies is more of a chat appli­ca­tion – like a What­sApp or Line-like appli­ca­tion – that’s com­plete­ly tai­lored for the native video expe­ri­ence.” Loen­ngren was approached by Lerer Ven­tures dur­ing his role at an invest­ment bank in Japan. They’d caught wind of a side project he was devel­op­ing – a mobile video…

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Revealed: Upworthy’s new revenue model

There can’t be many social media man­agers who haven’t heard of New York’s mete­or­i­cal­ly suc­cess­ful viral aggre­ga­tion and con­tent shar­ing start-up Upwor­thy; and with its recent­ly announced mon­e­ti­za­tion plan, there’ll be few­er still. Col­lab­o­rat­ing on native adver­tis­ing Last Octo­ber, short­ly after it raised $8 mil­lion in Series A, its exec­u­tives were already talk­ing about mak­ing mon­ey through spon­sored adver­tis­ing. Now they’ve lift­ed the veil on those plans: it’s going to bring in spon­sored con­tent through its new “Upwor­thy Col­lab­o­ra­tions” pro­gram. That might leave social media man­agers feel­ing puz­zled. Can native adver­tis­ing real­ly fit with a com­pa­ny ethos that’s osten­si­bly com­mit­ted to social issues? Here’s a state­ment from the recent com­pa­ny blog unveil­ing the ini­tia­tive: they’ve clear­ly antic­i­pat­ed that ques­tion: “We know there are seri­ous con­cerns any time a media com­pa­ny decides to work with adver­tis­ers. The most impor­tant thing for us is to find a way to grow with integri­ty while retain­ing your trust. That’s why it’s so impor­tant to us to be straight up with you — our com­mu­ni­ty — and let you know what we’re doing and why we’re doing it. We’ll keep tweak­ing this mod­el as we learn and get feed­back from you, but we both believe…

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$24 million in the bank — NY social marketing startup Percolate sets its sights on international expansion

Com­mu­ni­ty man­agers and social media man­agers famil­iar with these pages will recall that we last report­ed on New York social mar­ket­ing start­up Per­co­late last Decem­ber, short­ly after it had suc­cess­ful­ly raised a tidy $9 mil­lion in Series A. This week, it announced that it’s raised an addi­tion­al $24 mil­lion in a Series B round led by Sequoia Cap­i­tal. Maybe co-founder James Gross’ goal to make Per­co­late “the sys­tem of record” for brands is already hap­pen­ing: invest­ment like that means a lot of con­fi­dence has been inspired. New era social mar­ket­ing tech Per­co­late isn’t a mere social media man­age­ment sys­tem; it doesn’t just let brands lis­ten to what’s going down on social media. It helps them root out, cre­ate and dis­trib­ute live­ly con­tent as well. With Percolate’s tech­nol­o­gy, brands can cre­ate a cal­en­dar that lets them share poten­tial top­ics on spe­cif­ic days, find and look at con­tent relat­ed to the com­pa­ny name or prod­uct theme even when that con­tent is user-gen­er­at­ed or pub­lished else­where, and col­lab­o­rate as a team to cre­ate con­tent. They can also see clear ana­lyt­ics show­ing what’s doing well and what needs more atten­tion. The staffing agency Aque­nt, for exam­ple, says that Per­co­late slashed the time need­ed to…

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