Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

How is VNTANA Creating Social Augmented Reality with Hologram Technology?

How is VNTANA Creating Social Augmented Reality with Hologram Technology?

When fans wit­nessed the late rap­per Tupac Shakur appear­ing onstage with the still very alive Snoop Dogg and Dr. Dre at Coachel­la back in 2012, there were prob­a­bly more than a few of them who thought they were hav­ing a Wood­stock “don’t eat the brown acid” moment. How­ev­er good or bad the drugs were at the fes­ti­val, how­ev­er, they weren’t respon­si­ble for see­ing a long-dead artist per­form­ing on stage. It was a holo­gram, and it was real­ly cool.

3D holo­grams have been part of our imag­i­na­tion and sci-fi cul­ture for decades. At this point it’s noth­ing spe­cial to see a movie where the bad guy thinks he’s got the drop on the good guy, only to find out he’s actu­al­ly shoot­ing at a holo­gram instead. But that’s the movies. See­ing Tupac rap­ping more than 15 years after his death is real life — sort of, any­way. And since then there have been oth­er pop cul­ture stunts with holo­grams as well.

Now a com­pa­ny is bring­ing the holo­gram expe­ri­ence to the mass­es in a very cool way. VNTANA cre­at­ed their tech­nol­o­gy by hack­ing a first gen­er­a­tion Microsoft Kinect a few years ago. Then they sent a video of what they’d done to the Red­mond tech giant and wound up get­ting some seri­ous back­ing for their ven­ture. Now they’re the lead­ers in social aug­ment­ed real­i­ty, a term many may not be famil­iar with just yet. But they will be soon.

VNTANA has cre­at­ed a real­ly cool prod­uct that uses AR holo­grams to let peo­ple vir­tu­al­ly inter­act with celebri­ties called Hol­la­grams, receive a record­ing of the event, and then share it on social chan­nels. To the casu­al view­er it looks like a video of an actu­al inter­ac­tion between their friend and the celebri­ty. Mer­cedes used the nifty idea to let fans (vir­tu­al­ly) serve a ball on Roger Fed­er­er at the 2015 US Open. Three time Gram­my win­ner and Match­box 20 front man Rob Thomas let fans karaoke with him on his sum­mer tour that wrapped up last Sep­tem­ber, and played with the idea of hav­ing his band mates show up in a holo­gram on stage to play a few tracks dur­ing his solo per­for­mance. And things are just get­ting warmed up.

Right now VNTANA is focus­ing on the social space, because that’s where crit­i­cal mass can be achieved quick­ly and that’s where brands — the pri­ma­ry tar­get clients for VNTANA — are focus­ing their ener­gy as well. But the pos­si­ble uses for their tech­nol­o­gy are vir­tu­al­ly — no pun intend­ed — end­less. An inter­ac­tive, holo­graph­ic instruc­tor is infi­nite­ly more inter­est­ing than a video call for a class­room or train­ing ses­sion, for exam­ple. And of course the abil­i­ty for SpecOps to draw out a sniper’s loca­tion using a holo­graph­ic decoy should­n’t be down­played either.

Yet with all of the var­i­ous pos­si­bil­i­ties, per­haps the most inter­est­ing by far is the pos­si­bil­i­ty of com­bin­ing an inter­ac­tive, holo­graph­ic image with an arti­fi­cial intel­li­gence. Maybe teach­ers and instruc­tors could be all but replaced. Our vir­tu­al assis­tants could take on a whole new lev­el. Again, end­less pos­si­bil­i­ties. So if you’re in the VR/AR/AI world and look­ing for a dif­fer­ent way to go, you might look into VNTANA.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.