“Silly ideas” sometimes have the potential to go viral if they happen to be addictively pleasing — and a newly launched social app from the crew that brought you CoTweet (the Twitter blast scheduler) could well be heading that way. Social media managers and community managers interested in what’s hot in the social media world may like to meet Everlapse, an iOS app that lets you turn your photos into a digital flipbook while letting your friends add theirs to your evolving creation, too.
What users end up with is a fast-motion slideshow — not quite a video but vastly more animated and compelling than a plodding series of stills. It effectively converts your photos into a storyboard, whether you’ve “Everlapsed” the snaps you took of your night out last Friday or, like one of the Everlapse team, you’ve decided to compile a day-by-day sequence of your small child’s changing face as she grows up. Everlapse fuses the stop-motion technique of Vine with the visual sharing of Snapchat, and social media managers may well agree that it has the potential to become as explosively popular as both.
From doodle to app
The studio behind Everlapse is Seesaw, and its CEO Aaron Gotwalt says that users are going to come up with unpredictable new ways of playing with the app. It began humbly as a kind of technical doodle-session to blow off steam at Seesaw. Gotwalt makes no bones about it, stating, “It started out as a silly experiment. If it goes well we’ll keep building on it.”
And thanks to a million-dollar-plus cash injection last November courtesy of Freestyle Capital and other participants, Seesaw has the resources to do just that. Because Seesaw is already in the BetaWorks accelerator, it can draw on the latter’s 5,000 testers to give Everlapse a thorough going over.
The app is built on Twitter’s social graph and login and automatically gives new users a following based on people they’ve already followed on Twitter if the latter have also joined Everlapse. Their Everlapse flipbooks (or “clips”) will then appear on the user’s Everlapse home feed, plus all the clips the user has either made or modified.
Social media managers reading this could well be looking at the next big viral phenomenon.