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Welcome to Media Jobs: Social Media Jobs

The Career Intelligence™ Authority

Social media is no longer just a hob­by – it’s an oppor­tu­ni­ty for busi­ness­es to estab­lish mean­ing­ful rela­tion­ships with cus­tomers and clients. Com­pa­nies need mar­ket­ing-mind­ed indi­vid­u­als to fill social media mar­ket­ing jobs and use their online exper­tise to build the brand. The explo­sion of web­sites like Face­book, Twit­ter, Tum­blr and Pin­ter­est has giv­en busi­ness­es more ways than ever to pro­mote prod­ucts, start con­ver­sa­tions, and mon­i­tor brand rep­u­ta­tion. Knowl­edge is pow­er, and your flu­en­cy in social media could mean big bucks in social media man­ag­er jobs. If you know how to take data from plat­forms and ana­lyze its mean­ing for a brand or a busi­ness then you could be very valu­able in today’s media job mar­ket. Social media jobs focus on deliv­er­ing valu­able insights about cus­tomer engage­ment and expe­ri­ence. A great social media man­ag­er cre­ates a whole new way to expe­ri­ence a prod­uct or brand. The posi­tion takes a peo­ple-per­son with great com­mu­ni­ca­tion skills and com­put­er flu­en­cy. New media chan­nels are pop­ping up all the time, and the vic­to­ry goes to those who lever­age these new chan­nels into their over­all mar­ket­ing strat­e­gy. Are you a social media pro? Why not use our social media job search to find the best oppor­tu­ni­ties. With spe­cial­ties like Media Inte­gra­tion, Social Engage­ment, Social Out­reach, and Media Mar­ket­ing, you can find a social media job that enhances and builds your skills.

Interactive ad startup True[X] ramps up its war on worthless impressions

Busi­ness devel­op­ment man­agers work­ing to dri­ve online adver­tis­ing sales for their dig­i­tal agen­cies’ clients will like Joe March­ese: he’s at war with an indus­try that too often allows gen­uine­ly cre­ative efforts in dig­i­tal adver­tis­ing to get buried in a tsuna­mi of worth­less impres­sions. And his LA-based com­pa­ny, inter­ac­tive ad start­up True[X], has just bagged a fur­ther $6 mil­lion in Series D to stuff into its war chest. The war on worth­less impres­sions  March­ese says the mon­ey is an exten­sion of the Series D it raised back in 2011 (in those days, it was called “SocialVibe”); exist­ing investors Nor­west Ven­ture Part­ners, Pin­na­cle Ven­tures, Red­point Ven­tures and Jaf­co Ven­tures stumped up. The extra cash, March­ese con­firmed, will be ploughed into help­ing True[X] fol­low its aims more aggres­sive­ly. But what, the inquir­ing busi­ness devel­op­ment man­ag­er will be ask­ing, do those aims con­sist of?  March­ese wants to attract more big-name, qual­i­ty pub­lish­ers to the startup’s ad plat­form, mov­ing the indus­try away from shady prac­tices that he likens to Wall Street’s oper­a­tions in the sub­prime cri­sis of 2008. If that’s whet­ted our busi­ness devel­op­ment manager’s curios­i­ty even fur­ther, here’s Marchese’s argu­ment: the finan­cial prod­ucts mar­ket reward­ed the wrong things. It mass-mar­ket­ed hous­ing loans that any­one…

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How Foursquare’s crazy idea might become its Next Big Thing: Welcome to Swarm

Pic­ture this: you’re a prod­uct man­ag­er at a high­ly suc­cess­ful social media start­up that’s about to make a rad­i­cal deci­sion about its pop­u­lar app. But the co-founder and CEO ini­tial­ly describes it as “crazy”. Pity the prod­uct man­ag­er at New York’s Foursquare: when the idea to split the app into two was first moot­ed (one for dis­cov­ery and a new one – “Swarm” – for arrang­ing offline mee­tups with friends), the ini­tial response was not pos­i­tive. How do you sell a pup like that? From crazy to total sense  As founder and CEO Den­nis Crow­ley put it in an inter­view with Mash­able, “At first, we thought it was crazy to do this, but it makes total sense.” Those last four words made that prod­uct manager’s job much less scary. New­ly released for iPhone and Android, Swarm breaks the prox­im­i­ty and check-in func­tions away from the main app to become a sim­ple, easy-to-use stand­alone fea­ture. Users have the option of a grid view or list view of near­by friends who are also using the swarm app (the list view is a lit­tle eas­i­er on the eye, in our opin­ion). The app con­stant­ly pings each user’s where­abouts to oth­ers who use it…

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Niche, the NY startup that shares the secrets of megastar social media creators with brands and advertisers

New York social media start­up Niche, which has just raised $2.5 mil­lion in ven­ture fund­ing, has some valu­able secrets to share. But what are they? The more per­spic­u­ous con­tent man­ag­er will be aware that there’s a new breed of celebri­ty out there: these peo­ple may not be house­hold names in meat­space, but on Tum­blr, Insta­gram, Vine and YouTube, they’re megas­tars wield­ing enor­mous influ­ence. Going native with social media stars Enter Niche, a com­mu­ni­ty of tal­ent­ed social media influ­encers (known as “cre­ators”) who the start­up links with pub­lish­ers in need of the secrets of their reach and fol­low­ing. Niche’s star cre­ators now num­ber 2,500 (it was launched last Fall by for­mer Buz­zFeed, YouTube and Huff Post exec­u­tives) and it has accrued a stag­ger­ing 507 mil­lion fol­low­ers in less than a year. So how, the inquir­ing con­tent man­ag­er will be won­der­ing, does it work? When adver­tis­ers sign up to Niche’s plat­form, they get access to between 5 and 50 of the startup’s cre­ators, who between them are dab hands at mak­ing Insta­gram pho­tos, Vines, YouTube videos and a host of oth­er types of con­tent. That con­tent then gets mas­sive­ly shared with their hordes of fol­low­ers (these peo­ple are social media megas­tars, don’t…

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Twitter shares take a dive on stock market

Twit­ter shares nose­dived ear­li­er this week when they went on sale on the stock mar­ket for the first time. The share price on Tues­day was the low­est lev­el they had been since the com­pa­ny made their Ini­tial Pub­lic Offer­ing (IPO) back in Novem­ber 2013, drop­ping to 17.8% and clos­ing at $31.85. It is esti­mat­ed that approx­i­mate­ly 135 mil­lion shares were trad­ed, a fig­ure ten times high­er than nor­mal. Stock mar­ket ana­lysts attrib­uted the drop in share price to the end­ing of a lock­up peri­od which stopped the major­i­ty of the share­hold­ers, most­ly ear­ly investors and com­pa­ny insid­ers, from being able to sell their shares. This is a com­mon prac­tice for rel­a­tive­ly young com­pa­nies which decide to go pub­lic, as it stops the mar­ket from being swamped with shares. Twit­ter unable to com­pete  The end of the lock­up peri­od arrived at the same time as peo­ple were voic­ing con­cerns about the social net­work­ing site’s abil­i­ty to attract and hold a con­ven­tion­al audi­ence. Twit­ter is often laud­ed as an indis­pens­able tool for busi­ness­es in build­ing a brand and engag­ing with poten­tial cus­tomers. How­ev­er, despite tweak­ing and improv­ing their plat­form, Twit­ter failed to per­form as well as expect­ed, fail­ing to expe­ri­ence the growth…

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New York social media analytics startup Sprinklr aims to take social advertising to dizzy heights with new ad tool

Sea­soned busi­ness devel­op­ment man­agers con­cerned to opti­mize online adver­tis­ing sales for their clients don’t need any lec­tures on the ris­ing impor­tance of the social media chan­nel in run­ning effec­tive cam­paigns. And that’s why they may be inter­est­ed in a new B2B adver­tis­ing tool launched by New York social media ana­lyt­ics start­up, Sprin­klr. A com­pa­ny first  The new prod­uct is described by the com­pa­ny as its first “paid social media solu­tion” – and its launch coin­cides with news that the start­up has just suc­cess­ful­ly closed a Series D round total­ing $40 mil­lion, vir­tu­al­ly dou­bling its total ven­ture cap­i­tal invest­ment overnight to a prince­ly $77.5 mil­lion. Nat­u­ral­ly, our sea­soned busi­ness devel­op­ment man­ag­er will now be ask­ing, “What does the new ad tool do and what will Sprin­klr do with the new cash?” The answer to the first part is this: it’s a soft­ware plat­form which helps agen­cies and brands man­age their adver­tis­ing cam­paigns across Face­book and Twit­ter. Up to now, Sprin­klr man­aged unpaid and viral con­tent on these net­works; now they’re offer­ing clients the chance to man­age all social media inter­ac­tions, whether paid or unpaid, from a sin­gle prod­uct. And it seems to be get­ting impres­sive results. Ear­ly tests appar­ent­ly show that…

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