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Social Media

360i clinches lead global agency role with Estee Lauder’s Clinique

In the wake of a keen­ly com­pet­i­tive review, New York-head­­quar­tered mar­ket­ing and adver­tis­ing agency 360i (part of the Dentsu ad net­work) has clinched the cov­et­ed role of glob­al lead dig­i­tal agency for Estee Lauder’s pres­ti­gious Clin­ique brand. While the busi­ness devel­op­ment man­ag­er who over­saw that

A change of focus for New York-based social app developer Albumatic — and a change of name: introducing Koa.la

Social media man­agers mon­i­tor­ing new social ideas might like to know that New York-based pho­­to-shar­ing start­up Albu­mat­ic has a new name – and a new direc­tion. Head­winds and new ideas  Launched in Feb­ru­ary this year, Albu­mat­ic (now re-named Koa.la) orig­i­nal­ly focused on build­ing apps designed

Wanna know what ads will look like on Instagram? Check these spoilers

The job­bing busi­ness devel­op­ment man­ag­er seek­ing to expand agency busi­ness will very short­ly be able add Insta­gram to the list of sites for plac­ing ads. The free pho­to shar­ing app, which was acquired by Face­book in April last year, is pro­ceed­ing with its gen­tle approach

Social video editing app creator Magisto capitalizes on its meteoric success with a major investment round

As any expe­ri­enced social media man­ag­er can tell you, when a two-year-old social start­up man­ages to raise $13 mil­lion in invest­ment, it’s prob­a­bly doing some­thing seri­ous­ly right. Like, for exam­ple, New York-based Mag­is­to, cre­ators of an inge­nious social video edit­ing app, which has just bagged

Social planning service YPlan hits New York and launches Android app

Social media man­agers keen to stay abreast of the lat­est devel­op­ments in the indus­try could do worse than check out fledg­ling social plan­ning out­fit, YPlan. Despite being around for less than 12 months, Sep­tem­ber saw the Lon­­don-based com­pa­ny extend its reach into New York City and

New York fitness encouragement startup Fitocracy launches new group service — and opens the door to a revenue flood

Com­mu­ni­ty man­agers who prize user engage­ment might do well to take a good look at New York-based fit­ness and gam­i­fi­ca­tion start­up Fitoc­ra­cy, whose com­­mu­ni­­ty-dri­ven engage­ment plat­form has secured greater user engage­ment than Twit­ter since its launch in Octo­ber 2010. And it’s poised to gen­er­ate some