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Welcome to Media Jobs: Social Media Jobs

The Career Intelligence™ Authority

Social media is no longer just a hob­by – it’s an oppor­tu­ni­ty for busi­ness­es to estab­lish mean­ing­ful rela­tion­ships with cus­tomers and clients. Com­pa­nies need mar­ket­ing-mind­ed indi­vid­u­als to fill social media mar­ket­ing jobs and use their online exper­tise to build the brand. The explo­sion of web­sites like Face­book, Twit­ter, Tum­blr and Pin­ter­est has giv­en busi­ness­es more ways than ever to pro­mote prod­ucts, start con­ver­sa­tions, and mon­i­tor brand rep­u­ta­tion. Knowl­edge is pow­er, and your flu­en­cy in social media could mean big bucks in social media man­ag­er jobs. If you know how to take data from plat­forms and ana­lyze its mean­ing for a brand or a busi­ness then you could be very valu­able in today’s media job mar­ket. Social media jobs focus on deliv­er­ing valu­able insights about cus­tomer engage­ment and expe­ri­ence. A great social media man­ag­er cre­ates a whole new way to expe­ri­ence a prod­uct or brand. The posi­tion takes a peo­ple-per­son with great com­mu­ni­ca­tion skills and com­put­er flu­en­cy. New media chan­nels are pop­ping up all the time, and the vic­to­ry goes to those who lever­age these new chan­nels into their over­all mar­ket­ing strat­e­gy. Are you a social media pro? Why not use our social media job search to find the best oppor­tu­ni­ties. With spe­cial­ties like Media Inte­gra­tion, Social Engage­ment, Social Out­reach, and Media Mar­ket­ing, you can find a social media job that enhances and builds your skills.

Cloaq — anonymous social platform that lets you speak freely

Social media man­agers who like a cloak-and-dag­ger sto­ry will like this one: an unnamed group of engi­neers has alert­ed TechCrunch jour­nal­ist Sarah Perez to a forth­com­ing web and mobile (iOS) plat­form that fus­es the anonymi­ty of apps like Whis­per and Secret with the ease-of-use fea­tures char­ac­ter­is­tic of pub­lic shar­ing plat­forms like Medi­um, Word­Press and Twit­ter. Hush-hush Perez had ini­tial­ly declined to report on the new plat­form because she had no idea whether these unnamed engi­neers had the know-how to build what they were claim­ing to have built. But they per­suad­ed her to keep their iden­ti­ties hush-hush for now after shar­ing their cre­den­tials: they’re a team of engi­neers who’ve worked in senior and con­sult­ing roles for large orga­ni­za­tions. As they’re nam­ing their new plat­form “Cloaq”, they want­ed to remain under a “cloak” until offi­cial launch as a mar­ket­ing ploy. It’s a gam­ble; our mys­tery-lov­ing social media man­ag­er may like it but some may find such delib­er­ate coy­ness a lit­tle irri­tat­ing. Even so, it does tend to stir the curios­i­ty in spite of that. Users can post con­tent anony­mous­ly with Cloaq and it’ll appear in the time­line of their fol­low­ers. But you don’t need to be a vet­er­an social media man­ag­er to…

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Looking for a date? Find your soulmate in a group courtesy of New York startup The Dating Ring

While it might seem like the ulti­mate kind of social net­work­ing expe­ri­ence, most social media man­agers will con­cede that match­mak­ing tech­nol­o­gy has proven a lit­tle cheesy: swip­ing right to show an inter­est in a per­son just seems a bit like select­ing a brand of beans or pret­zels. But Y Com­bi­na­tor new­bie The Dat­ing Ring is seek­ing to shake that all up with tech­nol­o­gy that match­es soul­­mate-seek­ers togeth­er in groups of six. No more awk­ward silences or flatlin­ing con­ver­sa­tions. Group poten­tial Last month, the New York-based start­up took its ser­vice to San Fran­cis­co, too, sug­gest­ing that its group approach has proven pop­u­lar with users. Intrigued social media man­agers may be won­der­ing how it works. Users begin with a $25 con­sul­ta­tion with one of the startup’s match­mak­ers, where­upon they’re set up with a series of dates involv­ing five oth­er sin­gles (cur­rent­ly it’s a 50:50 mix of men and women). The dates, ($20 a time) take place in relax­ing and infor­mal set­tings like restau­rants or bars; the idea is that peo­ple in small groups feel freer to inter­act with one anoth­er and get to know each oth­er. And the chances of two out of the six actu­al­ly hit­ting it off are mul­ti­plied by…

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Want to know who your best Twitter followers are? Try SocialRank, New York-based Modern Media’s first product

Social media man­agers with good mem­o­ries may remem­ber that two young start-up hun­gry New York­ers, Alex Taub and Michael Schon­feld, launched a project called “MVP” (Most Valu­able Fol­low­er) in 2012, which aimed to show Twit­ter users who their most valu­able fol­low­ers were. Sad­ly, its young co-founders both had demand­ing full-time jobs (both were work­ing for payment’s start-up Dwol­la) and even­tu­al­ly had to shut it down. But they’re back in action again with their new com­pa­ny, Mod­ern Mast, and they’re plan­ning to turn the idea behind MVP into a real busi­ness with the launch of Social­Rank, Mod­ern Mast’s first prod­uct. More met­rics Taub and Schon­feld have now left Dwol­la to focus their ener­gies ful­ly on Mod­ern Mast, and they’re billing Social­Rank as a major expan­sion on MVF. The intrigued social media man­ag­er will obvi­ous­ly want to know what Social­Rank offers that MVF didn’t. While the old MVF used the so-called “Gold­en Ratio” to cal­cu­late fol­low­er val­ue (the ratio of your total fol­low­ers to the total num­ber of peo­ple you fol­low), Social­Rank includes oth­er met­rics. As Taub puts it, for Social­Rank: “Val­ue is scarci­ty plus use­ful­ness plus impor­tance.” The appli­ca­tion tracks how often a fol­low­er engages with your account and con­tent, and…

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From cloud tech startup to world’s biggest business social relationship platform: New York-based Sprinklr acquires Dachis Group

It would be a some­what cur­mud­geon­ly prod­uct man­ag­er who’d fail to rec­og­nize that ris­ing from tech start­up to world’s largest enter­prise social rela­tion­ship plat­form in less than five years is a pret­ty spec­tac­u­lar feat. And it’s one that New York-based cloud tech provider Sprin­klr has just pulled off, thanks to its recent acqui­si­tion of social mar­ket­ing opti­miza­tion soft­ware spe­cial­ist, Dachis Group. Cut­ting edge tech­nol­o­gy  For prod­uct man­agers who remain a lit­tle fuzzy about what, exact­ly, Sprin­klr offers, it helps busi­ness­es gauge online per­cep­tion of their brand and opti­mize their online cus­tomer rela­tion­ships with an enter­prise SaaS plat­form that fos­ters social engage­ment across all the major social net­works. With Dachis Group, the tech­no­log­i­cal scope has been sig­nif­i­cant­ly expand­ed, and now includes big data social ana­lyt­ics, a real-time mar­ket­ing agency, and social media con­sult­ing soft­ware described as “the most pow­er­ful tech­nol­o­gy on the mar­ket” by For­rester Research. The com­bined plat­form is used by over half of the For­tune 500 com­pa­nies, includ­ing Dis­cov­er Finan­cial Ser­vices, Dis­ney, Kodak, Nestlé, Estée Laud­er, IHG, Hewlett Packard, Tar­get and Nokia. But in look­ing at the acqui­si­tion, the enquir­ing prod­uct man­ag­er will be ask­ing why now? The answer: increas­ing com­pe­ti­tion between mar­ket­ing tech com­pa­nies. Com­ment­ing on the devel­op­ment,…

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Real-time social analytics polling startup PopTip extends its conversation-tracking offering Zipline to Instagram

It doesn’t take a vet­er­an social media man­ag­er to under­stand that social media has tak­en off big-time across the world; and that’s why brands and adver­tis­ers are scram­bling to fol­low what the word on the vir­­tu­al-social street is about their prod­uct. And they’ve just been giv­en a sig­nif­i­cant help­ing hand in that quest, cour­tesy of New York social ana­lyt­ics start­up Pop­Tip, and its new offer­ing, Zipline for Insta­gram. Social polling Launched in sum­mer 2012, PopTip’s polling ana­lyt­ics plat­form began by let­ting brands ask social media users ques­tions like “do you wear #sneak­ers or #shoes?” The “#” gives it away: PopTip’s ser­vice was orig­i­nal­ly only avail­able on Twit­ter. Brands would see a dash­board giv­ing real-time con­ver­sa­tions and answers in response to the ques­tions they’d posed. Respon­dents didn’t even need to use a hash­tag or spell prop­er­ly – PopTip’s tech­nol­o­gy tracks nat­ur­al lan­guage in real-time. By March 2013, the ser­vice was avail­able on Face­book too, giv­ing brands a broad­er win­dow on their fol­low­ing over mul­ti­ple plat­forms. In Octo­ber last year, Pop­Tip launched Zipline, an offer­ing that removes the need for polling. Brands don’t need to for­mu­late ques­tions on Zipline; they just select the words and phras­es they’d like to track, sit back…

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