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Welcome to Media Jobs: Social Media Jobs

The Career Intelligence™ Authority

Social media is no longer just a hob­by – it’s an oppor­tu­ni­ty for busi­ness­es to estab­lish mean­ing­ful rela­tion­ships with cus­tomers and clients. Com­pa­nies need mar­ket­ing-mind­ed indi­vid­u­als to fill social media mar­ket­ing jobs and use their online exper­tise to build the brand. The explo­sion of web­sites like Face­book, Twit­ter, Tum­blr and Pin­ter­est has giv­en busi­ness­es more ways than ever to pro­mote prod­ucts, start con­ver­sa­tions, and mon­i­tor brand rep­u­ta­tion. Knowl­edge is pow­er, and your flu­en­cy in social media could mean big bucks in social media man­ag­er jobs. If you know how to take data from plat­forms and ana­lyze its mean­ing for a brand or a busi­ness then you could be very valu­able in today’s media job mar­ket. Social media jobs focus on deliv­er­ing valu­able insights about cus­tomer engage­ment and expe­ri­ence. A great social media man­ag­er cre­ates a whole new way to expe­ri­ence a prod­uct or brand. The posi­tion takes a peo­ple-per­son with great com­mu­ni­ca­tion skills and com­put­er flu­en­cy. New media chan­nels are pop­ping up all the time, and the vic­to­ry goes to those who lever­age these new chan­nels into their over­all mar­ket­ing strat­e­gy. Are you a social media pro? Why not use our social media job search to find the best oppor­tu­ni­ties. With spe­cial­ties like Media Inte­gra­tion, Social Engage­ment, Social Out­reach, and Media Mar­ket­ing, you can find a social media job that enhances and builds your skills.

Social media brings disappointing results for businesses

Recent­ly busi­ness­es have start­ed to ana­lyze the suc­cess of their social media cam­paigns and their social media man­agers are fac­ing a dis­ap­point­ing set of results. In a sur­vey car­ried out by Gallup, more than 62% of busi­ness­es claimed that their social media engage­ments had no influ­ence on the pur­chas­ing deci­sions made by con­sumers, with only 30% acknowl­edg­ing that it had some influ­ence. Only 5% believed that social media exert­ed a great deal of influ­ence, while 3% did not know. These results were in spite of US com­pa­nies spend­ing an esti­mat­ed total of $5.1bn on adver­tis­ing on social media plat­forms dur­ing 2013. Gallup claims that Face­book and Twit­ter users are ‘high­ly adept at tun­ing out’ brand con­tent and con­clud­ed that ‘social media are not the pow­er­ful and per­sua­sive mar­ket­ing force many com­pa­nies hoped they would be.’ The dimin­ish­ing pow­er of Face­book Social media has also made it more dif­fi­cult for com­pa­nies to reach their tar­get mar­kets. For exam­ple, Face­book has made sig­nif­i­cant changes in the way it dis­plays their users’ news feeds, only fea­tur­ing those it believes they will be inter­est­ed in. Accord­ing to social-media ana­lyt­ics com­pa­ny, EdgeR­ank Check­er, this result­ed in a 16% down­turn in the num­ber of users brands…

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Buzzfeed — to raise its most massive investment yet?

Six months ago, we were report­ing on Buzzfeed’s record-break­ing prof­its, as the native advertising/viral content/news site con­tin­ued relent­less­ly on its seem­ing­ly unstop­pable upward tra­jec­to­ry. Accord­ing to Ven­ture­Beat, rumor has it that it’s now con­sid­er­ing a fifth fund­ing round which just might be as high as $200 mil­lion. You don’t need to be a vet­er­an busi­ness devel­op­ment man­ag­er to appre­ci­ate that when your com­pa­ny inspires that kind of con­fi­dence amongst investors, it’s turned into pure gold. A lit­tle tur­bu­lence The New York startup’s last fund­ing round was back in Jan­u­ary 2013, when it raised a com­par­a­tive­ly mod­est $20 mil­lion, bring­ing its total invest­ment at the time to $46.3 mil­lion. But savvy busi­ness devel­op­ment man­agers who’ve been fol­low­ing its recent progress care­ful­ly will know that it’s maybe over­sim­pli­fy­ing things to describe Buzzfeed’s progress sim­ply in terms of plain sail­ing. Things were look­ing fab­u­lous back in Novem­ber last year, when its for­ays into long-form jour­nal­ism and its list posts reached an audi­ence of over 130 mil­lion unique vis­i­tors. Fast-for­ward to this month, though, and it’s clear that the start­up has tak­en a cou­ple of hefty horse kicks recent­ly. For one thing, when it stopped pro­duc­ing so many inter­ac­tive quizzes – one of its…

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Social media marketing startup Offerpop looks beyond New York to expand after 15 million Series C round

As just about all social media man­agers know, social media has become an indis­pens­able chan­nel for mar­ket­ing. And New York’s Soft­­ware-as-a-Ser­vice start­up Offer­pop aims to con­sol­i­date its increas­ing­ly van­guard sta­tus in this field. This fol­lows a suc­cess­ful Series C round this month which added an addi­tion­al $15 mil­lion to its cof­fers. Smart track­ing The com­pa­ny was found­ed in 2009 by Allen Bonde, Mark Coop­er, Wen­dell Lands­ford and Prakash Mishra and has become a leader in social media mar­ket­ing in an impres­sive­ly short space of time. Its ros­ter now includes over 2,000 enter­prise and mid-mar­ket clients, amongst them big names like Com­e­dy Cen­tral, Lil­ly Pulitzer and L’Oreal. Social media man­agers hear­ing about it for the first time here will prob­a­bly want to know a lit­tle more about what this up-and-com­ing start­up offers, so here’s a lit­tle low­down. If a cus­tomer tweets about, say, a L’Oreal prod­uct, Offerpop’s plat­form not only lets L’Oreal know, it can also do much more intri­cate stuff as well. Like, for exam­ple, send­ing auto­mat­ed respons­es to the rel­e­vant tweet­ers, obtain­ing per­mis­sion to include user-gen­er­at­ed images in forth­com­ing mar­ket­ing mate­ri­als and mon­i­tor­ing the suc­cess or fail­ure of spe­cif­ic cam­paigns by iden­ti­fy­ing whether those tweet­ers actu­al­ly end­ed up buy­ing…

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New York has a friendly Danish invasion as social media marketing startup Falcon Social opens NYC office

New York has a friendly Danish invasion as social media marketing startup Falcon Social opens NYC office

New York has just been invad­ed by the Danes; but if any NYC social media man­agers out there are think­ing of ram­pag­ing Vikings, they needn’t pan­ic. This is a friend­ly inva­sion, in the form of Copen­ha­gen-head­­quar­tered social media mar­ket­ing start­up Fal­con Social, which has just opened a brand new office in the Big Apple. Why New York? But why, the curi­ous social media man­ag­er may well be ask­ing, would a Dan­ish social media com­pa­ny come to New York? Fal­con Social’s soft­­ware-as-a-ser­vice helps busi­ness­es mon­i­tor and man­age social media. And, since many of those busi­ness­es (like Coca Cola, Condé Nast, Dis­ney and Pan­do­ra) are For­tune 500 busi­ness­es based in the USA, the move to New York just seems log­i­cal. It won’t have escaped the atten­tion of most social media man­agers that there are a lot of com­pa­nies in New York that offer pret­ty sim­i­lar ser­vices – track­ing a client company’s social media inter­ac­tions, pub­lish­ing con­tent like blog posts and eval­u­at­ing the per­for­mance of the over­all social media strat­e­gy. But Fal­con Social’s founder and CEO, Ulrik Bo Larsen, says his prod­uct is sig­nif­i­cant­ly dif­fer­ent. A uni­fied ser­vice to take on the “Franken-suites” “It’s not enough to have a Radian6 [soft­ware] instal­la­tion and…

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Datalogix feeds offline purchase metrics to online social networks and raises $45 million to expand its product

There’s a lit­tle prob­lem with ana­log adver­tis­ing on social media: busi­ness­es are get­ting sick of spend­ing mon­ey on it when they have no idea whether it’s actu­al­ly dri­ving sales, and social media sites need to prove ROI if they’re to stand a chance of per­suad­ing adver­tis­ers to buy big­ger cam­paigns. Which is where New York-head­­quar­tered Dat­a­logix comes in: its plat­form deft­ly con­nects online adver­tis­ing with offline con­sumer behav­ior, and most tech-savvy prod­uct man­agers would agree that that means it’s tak­ing the guess­work out of mar­ket­ing and replac­ing it with sci­ence. Link­ing meat­space with cyber­space  Begin­ning life in 2002, Dat­a­logix has risen to become a crit­i­cal com­po­nent in Twitter’s and Facebook’s mon­e­ti­za­tion machines — and its part­ner list con­tains the kind of names to make the aver­age prod­uct manager’s jaw drop. It’s pop­u­lat­ed by jug­ger­nauts like Yahoo, Google, eBay and many oth­ers, includ­ing firms fea­tured on these pages like YuMe, Draw­bridge and Tremor Video. And as a sign of the con­fi­dence it’s inspir­ing in the busi­ness com­mu­ni­ty, it recent­ly raised a thun­der­ing $45 mil­lion in Series C fund­ing led by Welling­ton Man­age­ment Com­pa­ny. So, intrigued prod­uct man­agers, this is how Dat­a­logix works. Let’s take Face­book: if you use a gro­cery store…

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