Social media managers keen to keep up with the latest developments in social technology will be interested to see that New York-based photo-editing startup Aviary has hit a major milestone. Its platform has now been used to edit no fewer than 10 billion photos.
70 million active monthly users and climbing
Most tech-savvy social media managers would probably agree that sharing photos has become a major, if not the major, means of social communication in the mobile era. But if we’re going to share photos, most of us want to share great photos, and for too many of us, we can’t seem to get above average. That’s where Aviary comes to the rescue: offering its own branded apps, it not only gives one’s more underwhelming snaps the wow factor, its software development kit (SDK) lets developers add photo-editing capabilities to their websites or app in two shakes of a lamb’s tail.
Founded in 2007, another measure of its growing success can be seen in the fact that it’s now integrated with over 7,000 partner apps, including Squarespace, Pic Stitch and Tango. Not only that, but its SDK has been downloaded in no fewer than 143 counties, and it’s reaching over 70 million active users every month. Given that, unlike Instagram, Aviary isn’t a consumer photo app, most social media managers would concede that these figures are pretty darned impressive.
Photos as lingua franca
A quote from the company blog puts Aviary’s mission very clearly:
“As we look forward, what most exciting is the fact that a new visual lingua franca has emerged. Unquestionably, photos have become the communication language of the global mobile generation. We are long past the point when photo editing was just about turning an average picture into a good one. Photo editing is now about enhancing visual communication between billions of people across the planet, in a way that embodies the full richness of emotions, feelings and inspiration.”
Commenting on the recent $2 million debt round Aviary raised last year, CEO Tobias Pegg said that the firm wanted to accelerate a couple of initiatives in 2014 (specifically, Aviary’s branded content model and its plans for international expansion). Existing investors stepped into the breach quickly and, as far as Pegg is concerned, “It was the best solution all round.”