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Welcome to Media Jobs: Social Media Jobs

The Career Intelligence™ Authority

Social media is no longer just a hob­by – it’s an oppor­tu­ni­ty for busi­ness­es to estab­lish mean­ing­ful rela­tion­ships with cus­tomers and clients. Com­pa­nies need mar­ket­ing-mind­ed indi­vid­u­als to fill social media mar­ket­ing jobs and use their online exper­tise to build the brand. The explo­sion of web­sites like Face­book, Twit­ter, Tum­blr and Pin­ter­est has giv­en busi­ness­es more ways than ever to pro­mote prod­ucts, start con­ver­sa­tions, and mon­i­tor brand rep­u­ta­tion. Knowl­edge is pow­er, and your flu­en­cy in social media could mean big bucks in social media man­ag­er jobs. If you know how to take data from plat­forms and ana­lyze its mean­ing for a brand or a busi­ness then you could be very valu­able in today’s media job mar­ket. Social media jobs focus on deliv­er­ing valu­able insights about cus­tomer engage­ment and expe­ri­ence. A great social media man­ag­er cre­ates a whole new way to expe­ri­ence a prod­uct or brand. The posi­tion takes a peo­ple-per­son with great com­mu­ni­ca­tion skills and com­put­er flu­en­cy. New media chan­nels are pop­ping up all the time, and the vic­to­ry goes to those who lever­age these new chan­nels into their over­all mar­ket­ing strat­e­gy. Are you a social media pro? Why not use our social media job search to find the best oppor­tu­ni­ties. With spe­cial­ties like Media Inte­gra­tion, Social Engage­ment, Social Out­reach, and Media Mar­ket­ing, you can find a social media job that enhances and builds your skills.

Contently renews its fight against cheesy content marketing with $9 million cash injection

Remem­ber those con­tent farms that flood­ed search engines with low-grade, link-bait­ed con­tent mar­ket­ing? Well, thanks to rapid changes in dig­i­tal adver­tis­ing and pub­lish­ing busi­ness mod­els, they’ve become a good deal less preva­lent than they used to be. But as well-informed a tech prod­uct man­agers will be aware, New York-based tech start­up Con­tent­ly has sin­gle­hand­ed­ly played a major part in that war on cheesy con­tent since its launch in 2011. And, hav­ing just snagged $9 mil­lion in Series B fund­ing, it’s well posi­tioned to con­tin­ue the bat­tle with renewed for­ti­tude. Two busi­ness mod­els in one With its army of free­lance jour­nal­ists and its soft­ware plat­form, Con­tent­ly joins brands and mar­keters with tal­ent­ed free­lancers to pro­duce tru­ly engag­ing, top-qual­i­­ty native con­tent cre­at­ed for today’s dig­i­­tal-savvy con­sumers since 2011. As its co-founder and CEO, Shane Snow, puts it, Con­tent­ly “is a mix between two busi­ness mod­els, a soft­ware tech­nol­o­gy com­pa­ny and a tal­ent man­age­ment com­pa­ny.” That mix has cer­tain­ly proven a hit with investors, as the recent hefty round tes­ti­fies. But any prod­uct man­ag­er with more than a pass­ing acquain­tance with native adver­tis­ing will know what’s turned them on: when con­tent mar­ket­ing is han­dled intel­li­gent­ly, it’s proven very effec­tive. An all round hit?…

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BuzzFeed, New York’s startup “media company for the social age”, looks set to double its revenues in 2014

Informed social media man­agers will be aware that New York start­up Buz­zFeed announced a record prof­it back in August. And the trend appears to be con­tin­u­ing – the com­pa­ny has recent­ly fore­cast rev­enues of around $120m for 2014, dou­ble the fig­ure for 2013.3 Even the most bat­­tle-hard­ened social media man­agers would con­cede that under the stew­ard­ship of its founder and CEO, Jon­ah Peretti (the same Jon­ah Peretti who co-found­ed the Huff Post), BuzzFeed’s progress has been impres­sive. An adver­tis­ing mag­net? The pro­jec­tion for 2014 is report­ed­ly depen­dent on the num­ber of adver­tis­ing deals the start­up man­ages to secure dur­ing the year; but in August, a NewsWhip study revealed that the van­guard online pub­lish­er had accrued 15.9 mil­lion likes, shares and com­ments on Face­book alone in a sin­gle month. Adver­tis­ers won’t need much per­suad­ing that Buz­zFeed is a pret­ty safe bet for reach­ing audi­ences. Big names like Toy­ota Motor Corp and GEC are already on board. Pub­lish­ing appeal­ing and engag­ing news con­tent, quizzes and lists online that are designed for shar­ing on social media, Buz­zFeed has fast become one of New York’s hottest social media star­tups. Peo­ple just love shar­ing its con­tent – and with lists like “The 29 Most Impor­tant…

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Tweet Binder, the New York analytics startup that keeps tabs on all your Twitter interests

There isn’t a social media man­ag­er alive who wouldn’t admit that keep­ing track of all your inter­ests on Twit­ter is slight­ly more dif­fi­cult than herd­ing cats. But thanks to New York-based start­up Tweet Binder, that job just got a whole lot sim­pler. Found­ed in Spain in April 2013, it’s now head­quar­tered in New York. Its founder and CEO, Javier Abrego, describes it as the coolest vir­tu­al binder, com­plete with indi­vid­ual orga­niz­ing tabs full of what users want to know about what’s being tweet­ed on Twit­ter. The Twit­ter API allows a free ser­vice like Tweet Binder a total of six days — and boy, does it make full use of that win­dow, ana­lyz­ing as many as 2,000 dif­fer­ent tweets and cat­e­go­riz­ing them into vir­tu­al binders. And it pin­points the main hash­tag con­trib­u­tors, too. A vir­tu­al Track Keep­er for mar­keters? Abrego says: “We cre­at­ed Tweet Binder for mar­ket­ing, media and event com­pa­nies in need of a way to quick­ly and effi­cient­ly gen­er­ate deep ana­lyt­ics of Twit­ter users based on a vari­ety of dif­fer­ent fil­ters such as hash­tags, key­words, pho­tos, text-only tweets, check-ins and retweets. By cre­at­ing “binders” based on these cus­tomized fil­ters, com­pa­nies can track in real time how Twit­ter fol­low­ers are…

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Social marketing startup Percolate expands its team as more big names take a shine to it

Social media man­agers inter­est­ed in new ideas might wish to take a look at the progress of a New York start­up which has gone from strength to strength in 2013 by help­ing brands cre­ate engag­ing con­tent on social net­works: Per­co­late, which we fea­tured back in August. Sim­pli­fy­ing the per­mis­sion process Co-found­ed in 2011 by fel­low New York­ers Noah Brier and James Gross, Per­co­late moved into the world of user-gen­er­at­ed con­tent, anoth­er phe­nom­e­non brands tend to slob­ber over – it’s just good for busi­ness to see ordi­nary peo­ple enjoy­ing your prod­uct. The more skep­ti­cal social media man­ag­er might be think­ing that this isn’t such a big deal – after all, rival start­up Chute (also found­ed in 2011) has been help­ing brands har­ness user gen­er­at­ed con­tent, too. But Percolate’s co-founder and now Pres­i­dent, James Gross, insists that, unlike the com­pe­ti­tion, his company’s solu­tion sim­pli­fies the cum­ber­some process of obtain­ing user per­mis­sion rad­i­cal­ly and elim­i­nates legal issues. Lit­er­al­ly, a few clicks and it’s done. Onwards and upwards In addi­tion to a new smart­phone app that lets brands upload images to their Per­co­late media library direct­ly from a smart­phone (great if a firm is hold­ing an event it wants to share), the start­up bagged…

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New York-based social network Foursquare now sends notifications proactively with version 7.0

Job­bing social media man­agers would prob­a­bly agree that Den­nis Crow­ley cuts an inspir­ing fig­ure; the founder of New York-head­­quar­tered loca­­tion-based social net­work Foursquare, he dreamt of the day when he had the means to auto­mat­i­cal­ly send users noti­fi­ca­tions giv­ing them ideas on where to shop, where to eat or what to see depend­ing on where they hap­pened to be. How to real­ize a dream But he had a big prob­lem: in 2009, when Foursquare launched, users had to “check in” to the smart­phone app every time they want­ed inter­est­ing tips about their loca­tion. When a cou­ple of years lat­er he exper­i­ment­ed with a new app that would send noti­fi­ca­tions auto­mat­i­cal­ly, he found that it drained smart­phone bat­ter­ies. Cre­ative social media man­agers can iden­ti­fy with his frus­tra­tion: great ideas some­times hit the buffers because the tech­nol­o­gy isn’t there to deliv­er them. But then Crow­ley tapped the tal­ents of two bril­liant minds – his lead engi­neer Anoop Ran­ganath and his data sci­en­tist Blake Shaw – and set them to work on solv­ing the prob­lems. And they did: a suc­cess­ful pilot for a new Ran­ganath and Shaw-built ver­sion of Foursquare over the last cou­ple of months cul­mi­nat­ed in the launch last week of…

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