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Streaming music giant Spotify has just appointed Droga5 to take care of its creative duties, with a view to broadening its appeal from tech and music loyalists to a more mainstream audience. Droga5’s stratospheric success It’s sometimes hard to remember that Droga5, now one of
Ann Handley is all about content. If it’s not worth saying, don’t say it and go out and find something that is worth saying and that will support your brand and marketing efforts at the same time. As chief content officer for MarketingProfs it’s Ann’s job
Advertisers are about to find that cross-platform advertising will be a whole lot easier, thanks to sweeping changes to the way Google intends to sell mobile ads. Mobile advertising agencies will now be spared the laborious process of submitting different strategies for different devices –
Outspoken? Arrogant? Just plain crazy? Whatever you might think of Gary Vaynerchuk, there’s no denying he’s a great exponent of simple, pared down social media marketing. CEO of VaynerMedia, Gary Vaynerchuk began his digital career by setting up the online arm of his parents’ wine
The bug tracking space has been generating a good deal of interest since Twitter acquired mobile crash-reporting tool Crashlytics in January – and error-tracking startup Sentry is poised to take full advantage with the launch of a hugely revamped platform. Since its early days a
Intrepid e‑commerce managers and e‑commerce analysts with an ear to the ground for business success stories will be impressed by the modest but seemingly inexorable rise of the Latvian-based startup, Sellfy. The company is an e‑commerce platform that lets digital content creators sell digital products
Scott Monty. Global digital and multimedia communications manager for one of the biggest companies in the world and Sherlock Holmes fanatic. He’s also partial to a spat or two in public. If there’s one person anyone in media jobs should be paying attention to it’s
Social media managers and content managers inclined toward novelty and innovation might do well to take heed of the LockerDome story – the explosively growing social media website specializing in professional sports for professional athletes. For professional athletes, the startup’s 30-year old CEO and co-founder,
As Executive Vice President for digital media sales at NBC, Peter Naylor has helped some of the biggest online brands navigate the choppy waters of the digital revolution and steer their way to success. Anyone in media jobs should keep their eye on Naylor if
Business savvy advertising sales managers are increasingly boosting online advertising sales by tuning in to the growing shift in consumer viewing habits toward video. According to research firm eMarketer, the explosion in devices capable of displaying online video lies behind the move, driving spending on