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Could Swipp give Facebook a run for its money?

Being bounced into going pub­lic with your prod­uct by a Face­book rival may not seem like the most pro­pi­tious of starts, but social start­up Swipp is mak­ing a brave fist of it. Face­book has just launched a sim­i­lar prod­uct called “Graph Search”, a move which prompted

Why leading with mobile doesn’t always mean running mobile ads

Tom Burgess, co-founder and CEO of Link­able net­works and the founder of the world’s first mobile adver­tis­ing net­work (Third Screen Media) has offered some intrigu­ing new ideas to mobile adver­tis­ing agen­cies. Tak­ing the mantra “lead with mobile” seri­ous­ly, Burgess sug­gests that it shouldn’t be taken

Sundeep Kapur Says the Fortune 500 Still Don’t Get Digital

Sun­deep Kapur is one of the country’s fore­most expo­nents of mul­ti-chan­nel mar­ket­ing and is ded­i­cat­ed to help­ing big brands make sense of cross-plat­­form pro­mo­tion. He’s been doing it since 1990, but accord­ing to Sun­deep, the big boys still have a lot to learn. Kapur is definitely