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Mobile

Mobile advertising skyrockets says IAB: marketers expand their mobile budgets by 142 percent in just two years

Once upon a time, as anyยญone whoโ€™s held media jobs in mobile adverยญtisยญing agenยญcies for any length of time can tesยญtiยญfy, mobile adverยญtisยญing was pretยญty unchartยญed terยญrain. But, accordยญing to a new surยญvey from the Interยญacยญtive Adverยญtisยญing Bureau and the techยญnolยญoยญgy research firm Ovum, any

Big new update makes Blippar even more addictive

Blipยญpar, the Lonยญยญdon-headยญยญquarยญtered augยญยญmenยญtยญed-realยญiยญยญty mobile adverยญtisยญing startยญup which opened its first US office in New York last year, has just launched a major update that soups up its speed and brings addiยญtionยญal social sharยญing feaยญtures for its users. Faster and more shareยญable  Launched in Lonยญdon in

GetTaxi launches in New York to take the nightmare out of hiring a cab

Prodยญuct manยญagers workยญing in New York will know a thing or two about the imposยญsiยญbilยญiยญty of hailยญing cabs at peak times. But thanks to Fifth Avenueโ€™s new resยญiยญdent, GetยญTaxi, that could all be about to change. The startยญup was foundยญed in Tel Aviv in 2011,

NativeX helps advertisers pinpoint exactly the right mobile users with psychographic targeting

Not many 13-year-olds can truthยญfulยญly claim to have the powยญer to triple revยญenues from in-app mobile adverยญtisยญing; however,native mobile adverยญtisยญing firm NativeX โ€“ year of birth 2000 โ€“ claims to be able to yield benยญeยญfits like this with its new โ€˜psyยญchoยญgraphยญicโ€™ tarยญgetยญing techยญnolยญoยญgy. A new

Global mobile advertising revenue skyrockets by 83 percent (and the US does even better)

Mobile adverยญtisยญing revยญenue enjoyed stratosยญpherยญic globยญal growth in 2012, soarยญing by 82.8 perยญcent to hit $8.9 bilยญlion, accordยญing to new data released by the Interยญacยญtive Adverยญtisยญing Bureau Mobile Marยญketยญing Cenยญter for Excelยญlence, IAB Europe and HIS. The hard work of everyยญone holdยญing media jobs in the