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Welcome to Media Jobs: Mobile Jobs

The Career Intelligence™ Authority

MediaJobs.com is a pro­fes­sion­al’s great­est resource for find­ing the newest media jobs, bud­ding com­pa­nies, hir­ing con­nec­tions, and tech­no­log­i­cal­ly advanced prod­ucts that can help to jump-start a career. If you’ve been search­ing for mobile mar­ket­ing jobs, mobile devel­op­er jobs, mobile adver­tis­ing jobs, or mobile appli­ca­tion devel­op­ment jobs, MediaJobs.com has the resources to get you con­nect­ed. For those who cur­rent­ly have mobile jobs or mobile devel­op­ment jobs, we have the lat­est infor­ma­tion on new prod­ucts that will help you excel in your field. Here, you can find up-to-date infor­ma­tion about the lat­est advance­ments in mobile mar­ket­ing made by the largest com­pa­nies such as Inmo­bi, Jump­tap, Adfon­ic, Cus­tomer Mag­net­ism, Res­o­lu­tion Media, Blue Moon Works, Red Door Inter­ac­tive, Infuse Cre­ative, Mobile­Mox­ie, mobileStorm, Punch­kick Inter­ac­tive, WASP Mobile, and much more. We also pro­vide infor­ma­tion about up and com­ing mobile adver­tis­ing com­pa­nies that could be the next big suc­cess includ­ing com­pa­nies such as Addic­tive Mobil­i­ty, a mobile agency that tar­gets social media, 5thFinger, 12snap, and 2ergo, a mobile mar­ket­ing agency that is com­plete­ly dig­i­tal and focus­es its efforts on using new media plat­forms to sell prod­ucts and ser­vices. Keep read­ing for arti­cles about some of the best mobile mar­ket­ing com­pa­nies through­out the world. You can also search for a spe­cif­ic mobile mar­ket­ing com­pa­ny or mobile adver­tis­ing jobs by click­ing here or enter­ing a com­pa­ny name in the field below.

UberMedia launches new mobile targeting system as brands splash out on summer season mobile ads

UberMedia launches new mobile targeting system as brands splash out on summer season mobile ads

Pasade­­na-based mobile adver­tis­ing start­up Uber­Me­dia is aim­ing to cap­i­tal­ize on a poten­tial­ly break­through quar­ter for the mobile ad indus­try with the launch of a new ad prod­uct dubbed Uber­Ads. Those hold­ing media jobs in mobile adver­tis­ing agen­cies are like­ly to be tick­led pink by this inge­nious new tar­get­ing sys­tem, which pin­points app users based on their geo­graph­i­cal posi­tion and data from social media. Tar­get­ing social Uber­Me­dia CEO Bill Gross explains: “So if you fol­low Tom Cruise on Twit­ter and are near a the­ater, you could see an ad for movie tick­ets.” Ear­ly signs from brands using the sys­tem are promis­ing. NBCU­ni­ver­sal recent­ly test­ed it for Cruise’s sci-fi block­buster Obliv­ion and were delight­ed with the results: the nor­mal click­through rate is below 1 per cent but Uber­Ads gen­er­at­ed a rate of 4 per cent. NBCU’s Dig­i­tal Mar­ket­ing SVP, Doug Neil, explained that the Obliv­ion ads yield­ed 2 mil­lion mobile impres­sions by focus­ing on Cruise’s 3.9 mil­lion-strong army of Twit­ter devo­tees and oth­er app users. Uber­Ads will be used by NBCU in the near future to run ads for its forth­com­ing sum­mer hor­ror offer­ing, The Purge, pulling data from Twit­ter, Pin­ter­est and Insta­gram users for the inter­est-lev­­el ads. Neil said: “We are…

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Mobile marketing will generate a million new jobs by 2015 says new research

Peo­ple on the look­out for media jobs might do well to turn to the mobile adver­tis­ing indus­try over the next cou­ple of years. A new study com­mis­sioned by the Mobile Mar­ket­ing Asso­ci­a­tion pre­dicts that mobile mar­ket­ing will gen­er­ate approx­i­mate­ly 1 mil­lion new jobs and $400 bil­lion in incre­men­tal out­put to the U.S. econ­o­my by 2015. Media jobs vs. reg­u­la­tion The trade organization’s study has a dual pur­pose, to per­suade mar­keters to increase their spend on mobile adver­tis­ing and to illus­trate mobile marketing’s poten­tial to cre­ate jobs. But to be frank, the MMA also wants to stave off the poten­tial­ly stul­ti­fy­ing effects on media jobs of over-zeal­ous reg­u­la­tion. As its CEO, Greg Stu­art, put it, “Ask­ing a bunch of peo­ple who are unfa­mil­iar with mobile mar­ket­ing to set up dig­i­tal pol­i­cy might inhib­it inno­va­tion. Let’s not sti­fle job growth.” Media jobs in mobile mar­ket­ing will climb from 2012’s total of 524,000 to 1.4 mil­lion by 2015, the study projects. Mobile adver­tis­ing agen­cies are set to have their work cut out for them too, as more firms turn to mobile mar­ket­ing. The study fore­casts that mobile mar­ket­ing spend­ing will sky­rock­et from $6.7 bil­lion in 2012 to just short of $20 bil­lion in…

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Will page-relevant in-content ads be the future of mobile advertising?

Intre­pid hope­fuls look­ing for media jobs in mobile adver­tis­ing might do well to heed the advice of Sam Pat­ti­son, the Head of UK Sales at the in-con­­tent ad plat­form, Vibrant Media, who has recent­ly blogged about how to make mobile media real­ly work for adver­tis­ers. Obsta­cles No one with any kind of expe­ri­ence in media jobs in the mobile phones adver­tis­ing space is under any illu­sions that it’s a tough mar­ket. Just take the dis­mis­sive pow­er of mobile devices: with a dou­ble thumb-click, the ban­ner ad that’s just appeared is toast. Con­sumers like this; they get to con­trol their view­ing, enjoy­ing the ben­e­fits of free con­tent while dis­pos­ing of dis­tract­ing ads in the blink of an eye. Being “served” and being viewed aren’t the same. Ads that appear around the con­tent can eas­i­ly be zapped and, as most pre­mi­um pub­lish­ers oper­ate with­out mobile-opti­mized web­sites, tra­di­tion­al ban­ner ads look cheesy and might even dam­age brands. And because mobile devices have become a priv­i­leged aspect of users’ per­son­al space, mobile ads that intrude here, Pat­ti­son says, “have the great­est poten­tial to offend and irri­tate.” Solu­tions Still feel like apply­ing for media jobs in mobile adver­tis­ing? Well, if you catch Pattison’s drift, there’s…

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Maximizing mobile’s potential: Telefonica’s Simon Birkenhead expert shows the way

An expert in mobile adver­tis­ing has been offer­ing advice on the future direc­tion of mobile cam­paigns – and for any­one inter­est­ed in media jobs in this sec­tor, he’s well worth lis­ten­ing to. As Direc­tor of Glob­al Adver­tis­ing Sales at Tele­fon­i­ca Dig­i­tal, Simon Birken­head knows a thing or two about mobiles phones adver­tis­ing. And he thinks it’s in urgent need of evo­lu­tion, despite recent fig­ures sug­gest­ing mobile ad spend­ing is bur­geon­ing. Mobile ad resis­tant cul­tures? Impres­sive as they might at first sight appear, espe­cial­ly to novices in mobile adver­tis­ing media jobs, Birken­head thinks they con­ceal deep­er prob­lems which have to be addressed if the sec­tor is to gen­uine­ly thrive. Cit­ing new research from WIN/GIA and GSMA which sur­veyed 50,000 mobile users in 54 coun­tries, he pin­points some sig­nif­i­cant cul­tur­al dif­fer­ences in atti­tude. US con­sumers by and large are rel­a­tive­ly open to mobile adver­tis­ing and the use of their per­son­al data for tar­get­ing (espe­cial­ly if they think it’ll save them mon­ey). But across the pond in West­ern Europe, espe­cial­ly the UK and France, they’re a lot more resis­tant and tend to see lit­tle val­ue in mobile adver­tis­ing. Birken­head has some ideas up his sleeve about how to pro­mote more pos­i­tive atti­tudes toward…

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Study shows CPG advertisers trebled mobile spend in 2012

It is no secret amongst those hold­ing media jobs in the mobile adver­tis­ing indus­try that con­sumer pack­aged good mar­keters have been slow to adopt the chan­nel; how­ev­er, new research by Mil­len­ni­al Media and com­Score sug­gests that this assump­tion is yesterday’s news. Things are chang­ing fast: CPG adver­tis­ers more than tre­bled their mobile spend in 2012. Emerg­ing trends among CPG mar­keters If you are look­ing for media jobs in mobile adver­tis­ing, it is as well to get wise to the dimen­sions of this new devel­op­ment. Mobile is being tak­en up by CPG at a faster rate than any oth­er lead­ing cat­e­go­ry. Amongst indus­try ver­ti­cals, con­sumer goods ranked at num­ber six, with spend­ing soar­ing by 235%. CPG adver­tis­ers are also much more like­ly to have aware­ness as a goal in their mobile cam­paigns – 46% of them had this goal, the study shows, as com­pared with just 14% of mobile adver­tis­ers in gen­er­al. This is dri­ving them to use video – their pre­ferred aware­­ness-build­ing medi­um – very heav­i­ly. The study indi­cates that CPG adver­tis­ers are twice as like­ly to use mobile video as adver­tis­ers over­all. This is cre­at­ing a phe­nom­e­non in itself. The growth of inter­est amongst CPG adver­tis­ers in dig­i­tal video…

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