Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

One the way up? Manhattan mobile phones advertising startup appoints Kingcoms Charity Sabater

Any­one with enough expe­ri­ence of media jobs in mobile adver­tis­ing agen­cies will be aware that, by the time that a start­up has appoint­ed its first VP of nation­al sales, its prospects will be look­ing promis­ing. And, just five months after being found­ed, Man­hat­tan-based mobile phones adver­tis­ing start­up Lock­et, which we fea­tured on these pages in August, has just done pre­cise­ly that.

From Can­dy Crush to Mobile Phones Adver­tis­ing 

Char­i­ty Sabater, erst­while senior direc­tor of ad sales at online gam­ing meg­a­site King.com (the com­pa­ny behind the addic­tive­ly pop­u­lar mobile game Can­dy Crush), is step­ping into the new role and, accord­ing to Lock­et co-founder and CEO Yun­ha Kim, will be charged with the task of attract­ing more big brands into the pro­gram.

Locket’s unique approach to mobile phones adver­tis­ing involves pay­ing users of its app when they engage with the ads it places on their Android lockscreens. OK, at one cent per ad engage­ment, no one gets to be a mil­lion­aire, but after a few months there’ll be enough to cash out a lit­tle wind­fall, make a small dona­tion to a char­i­ty or add a lit­tle to a gift card. Users can even vote on brands they’d like to get ads from.

Recent­ly, Lock­et ran a cam­paign for Hershey’s fea­tur­ing the brand’s “Scharf­fen Berg­er” choco­late and the idea behind hir­ing Sabater is to bring more big name brands on board. And for Sabater her­self, the move is prob­a­bly a time­ly one – in July, King.com revealed that it was exit­ing the adver­tis­ing busi­ness to con­cen­trate on vir­tu­al pur­chas­es, a deci­sion which inevitably had impli­ca­tions for her role there.

Inno­va­tion at a crazy speed

Com­ment­ing on her new job with Lock­et, Sabater said that she joined the start­up because ““I like being in a place where true inno­va­tion hap­pens, at crazy speed. Reward­ing users for allow­ing adver­tis­ing on their lock screen is sim­ple yet bril­liant.”

Things are mov­ing at a fair rate of knots for this inno­v­a­tive mobile adver­tis­ing start­up. It now has a nine-strong team and has recent­ly com­ple­ment­ed its oper­a­tions in New York with a new office in San Fran­cis­co, although both are essen­tial­ly apart­ments where team mem­bers live as well as work. Sabater, who already lives in New York, will be the first team mem­ber not to sleep under the same roof as her col­leagues.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.