Every now and then a tech product comes out of the shadows of beta and sets off a wave of Pavlovian salivation amongst jobbing product managers. A startup software service Bitcasa’s new offerings will almost certainly activate those salivary glands like a prize steak before a hungry pooch.
A TechCrunch Disrupt Alumnus, the firm has been quietly evolving its new offerings during its five months in beta. And now it’s time to unveil them: not only is there a new version of its desktop incarnation, there are two new unlimited data storage apps for iOS and Android too.
Infinite storage, easy access
The service offers PC and mobile users unlimited storage, saving only one version if redundant content and only files that are unique to each user. CEO and co-founder Tony Gauda explains that Bitcasa is moving into a new phase: version 2.0 is a considerably more polished offering than version 1.0, with a new user interface on the mobile apps which makes surfing intended content a breeze.
That’s no mean achievement, as the informed product manager will no doubt appreciate: because users never have to delete anything, searching for a particular music, video or image file could be a real headache. But Bitcasa’s solution is a devilishly clever one: smart search, which lets users pinpoint recently accessed files with ease and allows searches by date or name on every page (this feature is in the pipeline for the Android app).
The apps also feature a PIN code for added security, and both apps and desktop varieties come with dense client-side encryption included as standard. And depending on how huge your data storage requirements are, you can opt for Infinite Storage plans on the apps for $99 a year or $10 a month.
There’s an international, multi-lingual element to tackle, though. As Guada explains, “One of our greatest challenges is that we’re seeing a huge uptick in growth, but internationally, even though we had a 100 percent English product.”
Problem solved. Bitcasa Version 2.0 and the apps come in the following languages: Brazilian Portuguese, Chinese, Chinese (Simplified), English GB, French, German, Italian, Japanese and Korean.
In March, Bitcasa stored 18 petabytes of data. Today it stores more than 30 petabytes. That, product managers will agree, is a success story.