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Welcome to Media Jobs: Social Media Jobs

The Career Intelligence™ Authority

Social media is no longer just a hobby – it’s an opportunity for businesses to establish meaningful relationships with customers and clients. Companies need marketing-minded individuals to fill social media marketing jobs and use their online expertise to build the brand. The explosion of websites like Facebook, Twitter, Tumblr and Pinterest has given businesses more ways than ever to promote products, start conversations, and monitor brand reputation. Knowledge is power, and your fluency in social media could mean big bucks in social media manager jobs. If you know how to take data from platforms and analyze its meaning for a brand or a business then you could be very valuable in today’s media job market. Social media jobs focus on delivering valuable insights about customer engagement and experience. A great social media manager creates a whole new way to experience a product or brand. The position takes a people-person with great communication skills and computer fluency. New media channels are popping up all the time, and the victory goes to those who leverage these new channels into their overall marketing strategy. Are you a social media pro? Why not use our social media job search to find the best opportunities. With specialties like Media Integration, Social Engagement, Social Outreach, and Media Marketing, you can find a social media job that enhances and builds your skills.

Social media brings disappointing results for businesses

Recently businesses have started to analyze the success of their social media campaigns and their social media managers are facing a disappointing set of results. In a survey carried out by Gallup, more than 62% of businesses claimed that their social media engagements had no influence on the purchasing decisions made by consumers, with only 30% acknowledging that it had some influence. Only 5% believed that social media exerted a great deal of influence, while 3% did not know. These results were in spite of US companies spending an estimated total of $5.1bn on advertising on social media platforms during 2013. Gallup claims that Facebook and Twitter users are ‘highly adept at tuning out’ brand content and concluded that ‘social media are not the powerful and persuasive marketing force many companies hoped they would be.’ The diminishing power of Facebook Social media has also made it more difficult for companies to reach their target markets. For example, Facebook has made significant changes in the way it displays their users’ news feeds, only featuring those it believes they will be interested in. According to social-media analytics company, EdgeRank Checker, this resulted in a 16% downturn in the number of users brands…

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Buzzfeed – to raise its most massive investment yet?

Six months ago, we were reporting on Buzzfeed’s record-breaking profits, as the native advertising/viral content/news site continued relentlessly on its seemingly unstoppable upward trajectory. According to VentureBeat, rumor has it that it’s now considering a fifth funding round which just might be as high as $200 million. You don’t need to be a veteran business development manager to appreciate that when your company inspires that kind of confidence amongst investors, it’s turned into pure gold. A little turbulence The New York startup’s last funding round was back in January 2013, when it raised a comparatively modest $20 million, bringing its total investment at the time to $46.3 million. But savvy business development managers who’ve been following its recent progress carefully will know that it’s maybe oversimplifying things to describe Buzzfeed’s progress simply in terms of plain sailing. Things were looking fabulous back in November last year, when its forays into long-form journalism and its list posts reached an audience of over 130 million unique visitors. Fast-forward to this month, though, and it’s clear that the startup has taken a couple of hefty horse kicks recently. For one thing, when it stopped producing so many interactive quizzes – one of its…

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Social media marketing startup Offerpop looks beyond New York to expand after 15 million Series C round

As just about all social media managers know, social media has become an indispensable channel for marketing. And New York’s Software-as-a-Service startup Offerpop aims to consolidate its increasingly vanguard status in this field. This follows a successful Series C round this month which added an additional $15 million to its coffers. Smart tracking The company was founded in 2009 by Allen Bonde, Mark Cooper, Wendell Landsford and Prakash Mishra and has become a leader in social media marketing in an impressively short space of time. Its roster now includes over 2,000 enterprise and mid-market clients, amongst them big names like Comedy Central, Lilly Pulitzer and L’Oreal. Social media managers hearing about it for the first time here will probably want to know a little more about what this up-and-coming startup offers, so here’s a little lowdown. If a customer tweets about, say, a L’Oreal product, Offerpop’s platform not only lets L’Oreal know, it can also do much more intricate stuff as well. Like, for example, sending automated responses to the relevant tweeters, obtaining permission to include user-generated images in forthcoming marketing materials and monitoring the success or failure of specific campaigns by identifying whether those tweeters actually ended up buying…

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New York has a friendly Danish invasion as social media marketing startup Falcon Social opens NYC office

New York has a friendly Danish invasion as social media marketing startup Falcon Social opens NYC office

New York has just been invaded by the Danes; but if any NYC social media managers out there are thinking of rampaging Vikings, they needn’t panic. This is a friendly invasion, in the form of Copenhagen-headquartered social media marketing startup Falcon Social, which has just opened a brand new office in the Big Apple. Why New York? But why, the curious social media manager may well be asking, would a Danish social media company come to New York? Falcon Social’s software-as-a-service helps businesses monitor and manage social media. And, since many of those businesses (like Coca Cola, Condé Nast, Disney and Pandora) are Fortune 500 businesses based in the USA, the move to New York just seems logical. It won’t have escaped the attention of most social media managers that there are a lot of companies in New York that offer pretty similar services – tracking a client company’s social media interactions, publishing content like blog posts and evaluating the performance of the overall social media strategy. But Falcon Social’s founder and CEO, Ulrik Bo Larsen, says his product is significantly different. A unified service to take on the “Franken-suites” “It’s not enough to have a Radian6 [software] installation and…

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Datalogix feeds offline purchase metrics to online social networks and raises $45 million to expand its product

There’s a little problem with analog advertising on social media: businesses are getting sick of spending money on it when they have no idea whether it’s actually driving sales, and social media sites need to prove ROI if they’re to stand a chance of persuading advertisers to buy bigger campaigns. Which is where New York-headquartered Datalogix comes in: its platform deftly connects online advertising with offline consumer behavior, and most tech-savvy product managers would agree that that means it’s taking the guesswork out of marketing and replacing it with science. Linking meatspace with cyberspace  Beginning life in 2002, Datalogix has risen to become a critical component in Twitter’s and Facebook’s monetization machines – and its partner list contains the kind of names to make the average product manager’s jaw drop. It’s populated by juggernauts like Yahoo, Google, eBay and many others, including firms featured on these pages like YuMe, Drawbridge and Tremor Video. And as a sign of the confidence it’s inspiring in the business community, it recently raised a thundering $45 million in Series C funding led by Wellington Management Company. So, intrigued product managers, this is how Datalogix works. Let’s take Facebook: if you use a grocery store…

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