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How is VNTANA Creating Social Augmented Reality with Hologram Technology?

How is VNTANA Creating Social Augmented Reality with Hologram Technology?

When fans wit­nessed the late rap­per Tupac Shakur appear­ing onstage with the still very alive Snoop Dogg and Dr. Dre at Coachel­la back in 2012, there were prob­a­bly more than a few of them who thought they were hav­ing a Wood­stock “don’t eat the brown acid” moment. How­ev­er good or bad the drugs were at the fes­ti­val, how­ev­er, they weren’t respon­si­ble for see­ing a long-dead artist per­form­ing on stage. It was a holo­gram, and it was real­ly cool. 3D holo­grams have been part of our imag­i­na­tion and sci-fi cul­ture for decades. At this point it’s noth­ing spe­cial to see a movie where the bad guy thinks he’s got the drop on the good guy, only to find out he’s actu­al­ly shoot­ing at a holo­gram instead. But that’s the movies. See­ing Tupac rap­ping more than 15 years after his death is real life — sort of, any­way. And since then there have been oth­er pop cul­ture stunts with holo­grams as well. Now a com­pa­ny is bring­ing the holo­gram expe­ri­ence to the mass­es in a very cool way. VNTANA cre­at­ed their tech­nol­o­gy by hack­ing a first gen­er­a­tion Microsoft Kinect a few years ago. Then they sent a video of what they’d done…

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Is 360 Video the Future of Media?

Is 360 video the future of media?

Know any­thing about 360 Video? It’s said that the best tech is the tech you don’t notice. The same idea could be restat­ed as, a rev­o­lu­tion­ary new break­through has­n’t real­ly achieved suc­cess until its reached crit­i­cal mass as a part of the gen­er­al pub­lic’s every­day rou­tines. So while vir­tu­al real­i­ty is arguably one of the coolest tech devel­op­ments in his­to­ry, it’s still essen­tial­ly sit­ting on the side­lines as a nov­el­ty. Grant­ed, it’s try­ing hard to get in the game, but so far it’s still the favorite new toy of the cut­ting edge crowd. 2017 could be the year that changes, that the first killer app for VR brings it onto Main Street. There are signs that this is com­ing, and one of them is just now devel­op­ing across a num­ber of “main­stream” areas — 360 videos. 360 Video is it! Your Panoram­ic Pho­to is Old School 360 videos are next evo­lu­tion from the panoram­ic pho­tos tak­en with smart­phones, which might be con­sid­ered the most basic form of VR. Of course they need spe­cial omni-direc­­tion­al cam­eras or a spe­cial rig with mul­ti­ple cam­eras to shoot them, which smart­phones don’t have (yet), in order to cap­ture a 360 degree view of the…

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Disney Research on Augmented Reality Demand you Color Within the Lines

Disney Research on Augmented Reality Demand you Color Within the Lines

That good ol’ com­pa­ny Dis­ney is always on the fore­front of doing some­thing cool. Ear­li­er this month we spoke about their using Li-Fi (Read Li-Fi arti­cle here). Now they’re work­ing with AR for kids who like to col­or in books. Why, you might ask? Because they’ve fig­ure out how to turn 2D flat col­ored images and trans­form them into 3D char­ac­ters that you can manip­u­late. So it takes the image of the char­ac­ter in the col­or­ing book and maps the col­ors applied by the user to a pre-made 3D ani­ma­tion of the char­ac­ter. So a child begins col­or­ing the char­ac­ters, the char­ac­ter itself comes to life before your very eyes – that is, with the help of an AR app on any giv­en device. Essen­tial­ly, as the child draws and col­ors, the Dis­ney char­ac­ter then springs to life in real-time like mag­ic. Dis­ney (jobs at Dis­ney) believes that tech­nolo­gies such as AR could help re-ignite their innate dri­ve at being cre­ative by inte­grat­ing the tech­nol­o­gy with col­or­ing books. By pro­vid­ing a bridge between real-world activ­i­ties and dig­i­tal enhance­ments, Dis­ney hopes the mind of child could equal­ly be enhanced in tan­dem. “[C]hildren spend an increas­ing amount of time pas­sive­ly con­sum­ing con­tent…

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Apple VR is Going Full speed with Flyby Media and 3 other Company Acquisitions.

Apple VR is Going Full speed with Flyby Media and 3 other Company Acquisitions.

Right off the back, Apple VR? Is Apple ready to push into the VR game by buy­ing Fly­by Media? Just so you know back in the Steve Jobs days, Apple had attempt­ed Vir­tu­al Real­i­ty head­sets and the like but pushed it aside because it was still not up to par. The tide has changed with increased com­pe­ti­tion in the space from the likes of Sam­sung with Gear VR, Facebook’s Ocu­lus Rift, Mag­ic Leap (jobs at Mag­ic Leap), as well as sig­nif­i­cant efforts from Google and Microsoft. If you don’t know Fly­by, they’re a com­pa­ny that was key in the devel­op­ment of two things we’ve spo­ken briefly about in the recent past, the first being machine vision, and the oth­er is Google’s Project Tan­go. The com­pa­ny has devel­oped tech that allows mobile phones to “see” the world around them. So Fly­by is tak­ing the IP, branch­ing its capa­bil­i­ties and spread­ing it across the con­sumer spec­trum. I’m not going to get into what Flyby’s app is capa­ble of doing because it’s a gim­mick, but I assure you the tech behind the app, which is a very “inter­net of things” is the sole rea­son for Apple’s inter­est. The hard thing is for machines…

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What does Google’s D‑WAVE, Blippar, and Machine Vision have to say about where media is heading?

What does Google’s DWAVE, Blippar, and Machine Vision have to say about where media is heading?

So why is a com­put­er being able to see be so darn impor­tant, I’ll tell you why, so adver­tis­ers can know exact­ly who you are, wher­ev­er you are, and send a high­ly tar­get­ed prod­uct adver­tise­ment at you through some pret­ty clever chan­nels. Let’s imag­ine a far future sce­nario, like in 16 months from now, where you are walk­ing down the street and the HD dig­i­tal dis­play screen which is in actu­al­i­ty the glass of a store­front you hap­pen to be pass­ing near calls out to you specif­i­cal­ly. “Hey Jere­my! I love the Ralph Lau­ren Jack­et you’re wear­ing. We just got in the 2017 bold cut of that jack­et in Dark Green, take a look” The dis­play screen pro­ceeds to show you what you would look like by over­lay­ing the new jack­et on top of the old while main­tain­ing the street view behind you by using Aug­ment­ed Real­i­ty. The dis­play then pro­ceeds to say “if you come in and buy one right now, we’ll offer you a %10 per­cent dis­count”. You say to your­self, damn, I look great in this jack­et and walk right on in. SUCKER!!!! Hon­est­ly sce­nar­ios like this are in devel­op­ment right now. Not as cohe­sive as the…

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