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YouTube’s mobile advertising revenues treble in six months

We like to give as much space as pos­si­ble to up-and-com­ing firms on these pages; but every now and then, one of Adland’s Goliaths gen­er­ates news that just can’t be ignored. Like YouTube, for instance: its VP of Sales, Lucas Wat­son, has just announced that mobile adver­tis­ing rev­enues at the video-shar­ing site have tripled in the last six months alone. Pro­mo­tion­al spend­ing has been chan­neled into mobile as nev­er before to keep up with the bur­geon­ing uptake of hand-held devices amongst YouTube’s 1 bil­lion glob­al vis­i­tors: around a quar­ter of them now use mobile gad­gets to access the site, Wat­son revealed. A bur­geon­ing mar­ket No one work­ing in mobile adver­tis­ing will be sur­prised at this: eMar­keter Inc. recent­ly pro­ject­ed U.S. mobile video-ad sales to rise to $2.69bn by 2017, a 10-fold expan­sion on 2012 dri­ven by faster wire­less con­nec­tions and the expo­nen­tial uptake of smart­phones and tablets. While Wat­son was a lit­tle cagey about spe­cif­ic fig­ures, Wedge Part­ners Corp. ana­lyst Mar­tin Pykko­nen esti­mates that YouTube accounts for 10 per cent of Google’s total rev­enue. Crunch­ing the num­bers fur­ther, he fig­ures that mobile adver­tis­ing sales con­tributed to around 20 to 25 per cent of YouTube’s total rev­enue for Q2 2013. With…

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Flowboard ushers in the age of touch publishing

Want to cre­ate dynam­ic, inter­ac­tive con­tent while you’re on the road? For­get the desk­top and the lap­top – now you can cre­ate tru­ly inter­ac­tive con­tent over a Star­bucks on your iPad, thanks to Seat­­tle-based start­up Flow­board. Look­ing after this lit­tle baby as it devel­ops will be a prod­uct manager’s dream job. Touch-sen­si­­tive screens are great for view­ing videos, play­ing games, read­ing and shop­ping, but to date most peo­ple still pre­fer a phys­i­cal key­board and mouse to write, lay out a pre­sen­ta­tion or upload con­tent to make a slideshow. But accord­ing to CEO Brent Brook­ler, Flow­board is about to inau­gu­rate the age of “touch pub­lish­ing.” Touch pub­lish­ing Brook­ler says it will debunk the myth that killer con­tent can’t be cre­at­ed on tablets. Cur­rent­ly avail­able for the iPad, plans are already in the pipeline for Android and iPhone ver­sions. But sea­soned prod­uct man­agers will want to know just how this clever lit­tle app debunks the myth. Flow­board, Brook­ler claims, is “a next-gen­er­a­­tion sto­ry­telling, pre­sen­ta­tion builder, or pub­lish­ing plat­form.” It offers a series of dif­fer­ent tem­plates (17 cur­rent­ly but more are in the pipeline), and then allows the user to tap on a field in the lay­out for, say, a pho­to menu. Prod­uct…

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Doubling UP: $200 Million More for New Video Creators at YouTube

In 2011, Google invest­ed $150 mil­lion into the cre­ation of over 100 YouTube chan­nels, most of which fea­tured exclu­sive con­tent from the likes of The Onion, Slate and The Wall Street Jour­nal. Sev­er­al celebri­ties also joined the effort, includ­ing such media sen­sa­tions as Madon­na, Ash­ton Kutch­er and Amy Poehler. YouTube’s hum­ble begin­nings may have empha­sized awk­ward vlogs and end­less cat videos, but this heavy invest­ment has forced the com­pa­ny to take on a more sophis­ti­cat­ed approach. The effort proved an over­whelm­ing suc­cess, with the com­mis­sioned YouTube chan­nels quick­ly land­ing mil­lions of sub­scribers. Pleased with the results, Google is now invest­ing anoth­er $200 mil­lion in the project. Accord­ing to The Wall Street Jour­nal, this mon­ey will be used to pro­mote exist­ing chan­nels and upgrade videos for a more user-friend­­ly expe­ri­ence. A Tri­al And Error Approach To Video Con­tent Google’s YouTube ini­tia­tive has proven suc­cess­ful thus far, but it took quite a few blips along the way to get there. Chan­nels are giv­en exten­sive cre­ative license, leav­ing them with them with the oppor­tu­ni­ty to either shine or flop. Lar­ry Aidem, the mas­ter­mind behind YouTube chan­nel MyISH, expe­ri­enced sev­er­al ups and downs along the way. His first few videos fea­tured pre­sen­ters chat­ting about…

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Online Video Ads – Growing and Growing Until TV Advertising’s Gone?

Online Video Advertising

TV advertising’s lit­tle broth­er, the online video ad is grow­ing up fast and looks set to take on its big­ger, old­er sib­ling in a war that looks set to change the way adver­tis­ers talk to con­sumers for­ev­er. The online video ad mar­ket is cur­rent­ly worth a tidy $8.4 bil­lion, and while experts pre­dict­ed a bumper year for the TV ad mar­ket in 2012, the real­i­ty has proved to be very dif­fer­ent – although it is still worth $70 bil­lion. A lack­lus­ter per­for­mance of just 2% growth in 2012 has left the mar­ket in a vul­ner­a­ble posi­tion and wide open to attack from its more vig­or­ous and respon­sive online equiv­a­lent. With over 4.6 bil­lion online video ad min­utes watched by 180 mil­lion users in the US alone, the top five net­works includ­ing Google, San Fran­­cis­­co-based BrightRoll, Hulu, and Tube­Mogul streamed around 1billion ads each in June 2012. These impres­sive fig­ures come on the back of a recent announce­ment by the New York Times that TV view­ing by young adults is at an all-time low. Those seek­ing jobs in dig­i­tal or social media would be wise to bear these fig­ures and these com­pa­nies in mind when plan­ning their next career move.  …

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