What does a company do to grow when it has 100% of its market and doesn’t want lose its employees? It starts new businesses. With over 2 million members in a country of 2 million people The Draugiem Group needed new ideas to grow. They
The average social media manager can probably only dream of such a happening. After bootstrapping for eight long years, you suddenly bag $18 million from top-end investors in your fist funding round. But for weight loss and fitness social platform MyFitnessPal, this is no daydream.
Business development managers keen to boost their agency’s online advertising sales successes might look to Chicago for advice on the best data to use. Forget stale data from focus groups or TV ratings surveys from Nielson.Co. Networked Insights, a young ad tech company based in
Paul Berry, the ex-Huffington Post CTO who launched social content integrating service RebelMouse a year ago, is capitalizing on his startup’s success by turning to advertising for monetization. As informed social media managers and content managers will doubtless be aware, the service lets users gather
At the 2013 Ad Age Digital Summit it was impossible to go more than 5 minutes without hearing the words mobile phone, Smartphone or tablet. If you are a Business Development Manager, Social Media Manager or Digital Marketing Manager, Mobile Phones are or will become