After splitting its business and user experience in two earlier this year, Foursquare social media star has revealed its radically redesigned new app.
Splitting in two
Social media managers who’ve been following the NY startup’s metamorphosis this year will know that it launched Swarm back in May: this is now the home of Foursquare’s check in and it lets you find which of your buddies are nearby so you can link up for a Starbucks, or whatever else takes your mutual fancies. Now comes Foursquare 8.0, which has finally come out of purdah (it’ll be available within the next few weeks).
Our attentive social media manager will instantly spot that the company’s trademark green has gone, to be replaced with watermelon pink. And that rather cuddly, bouncing ball-type logo has also been retired in favor of a striking flag icon in the shape of the letter “F”.
CEO Dennis Crowley told The Verge journalist Ellis Hamburger that the new redesign brings to life the app he always wanted to build. The decision to split the company and place the check-in function with swarm, he conceded, generated controversy and dissent from some. But user feedback has been predominantly positive, Crowley maintains, with people claiming they’d never realized they could use the app to search for places.
All the parts of the new app that have been customized for each individual customer (e.g., favorite food and where you can get it nearby) are now accentuated in pink, putting personalization front and center. The uber-contextual recommendations capabilities of the app are described by Crowley as “superpowers” that “help you see through walls to find the best places instantly in a city across the world.” Which is why that blocky F logo was chosen: you could imagine it emblazoned across the chest of a new superhero’s outfit.
Over the coming few weeks, the company plans to complete its task of pushing all its users to Swarm before permanently removing the check-in from the Foursquare app itself. Basically, Swarm will help you choose who you’d like to share your general location with, while Foursquare will allow you to follow the tastemakers and people you rate highly.
And that unique “Pilgrim” location engine in Swarm can pinpoint your whereabouts better than any other app out there. A superpower, I guess.