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How to be there when you can’t — use YeHive

A new event-focused start­up may make social media his­to­ry by enabling peo­ple miles away from a social, enter­tain­ment or news­wor­thy event to “be there” in real time. YeHive, the brain­child of for­mer Mis­sis­sip­pi State Uni­ver­si­ty grad­u­ate Brad Fuller and Cam­gian Microsys­tems Cor­po­ra­tion CEO Gary But­ler, allows social media users to cre­ate an event them­selves or search for one cre­at­ed by oth­ers, with­out being lim­it­ed to peo­ple they like or fol­low.  YeHive blends fea­tures from oth­er social media sites with its own unique char­ac­ter­is­tics, focus­ing not on peo­ple but on events.  Any­thing from a music fes­ti­val, a crowd-pulling sport­ing event or a birth­day par­ty can be cap­tured as an event by the plat­form. Being there when you’re miles away As Co-founder Brad Fuller put it, “If you’re hav­ing a birth­day par­ty, your grand­moth­er in Seat­tle can see what’s hap­pen­ing through­out the par­ty even though she can’t trav­el to be there in per­son.” Intre­pid social media man­agers will be intrigued by the site’s new mobile app, which allows atten­dees at an event to post about it instant­ly and watch their con­tent scroll along the event’s time line. Any­one else who want­ed to be there but couldn’t make it can eaves­drop sim­ply by…

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Can Social Media Save the TV Star?

Can Social Media decide the fate of TV Shows? Not yet, but maybe some day. While a lot of social media buzz for an upcom­ing show should at least pique the inter­ests of adver­tis­ers, this atten­tion has­n’t always result­ed in high rat­ings for the next hit show. For exam­ple, accord­ing to Ad Age the most buzzed about new show this year via social media is the CW’s “Arrow,” even though CW series per­form to his­tor­i­cal­ly low num­bers. NBC’s “Rev­o­lu­tion” would be anoth­er hit due to a mas­sive social media buzz, even though it fol­lows “The Voice,” which has had declin­ing num­bers. How­ev­er, just because pop­u­lar­i­ty on social media has­n’t nec­es­sar­i­ly trans­lat­ed to high rat­ings on tele­vi­sion, it does­n’t mean it won’t in the future. Social Media Works For Some Tele­vi­sion… For event tele­vi­sion, like sports, tal­ent or awards shows, social media seems to work rel­a­tive­ly well at dri­ving view­ers to watch. This may be due to the fact that these shows ask for the view­ers thoughts and opin­ions, or cause them to be out­spo­ken about what is hap­pen­ing onscreen in front of them. Peo­ple like to be part of the event itself and the com­bi­na­tion of watch­ing the show and…

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Is the World Ready for a New Micro-Blogging Platform? The Answer Could Be Obvious.

What hap­pens when you cross Pin­ter­est and Word­Press?  . Obvi­ous is the lat­est com­pa­ny to offer its own blog­ging plat­form.   Medi­um is designed to allow peo­ple to choose the lev­el of con­tri­bu­tion they pre­fer and is sub­stan­tial­ly visu­al.  Obvi­ous Corp still has much to prove fol­low­ing the launch of Medi­um, a very visu­al web pub­lish­ing plat­form. Can an impres­sive pedi­gree guar­an­tee suc­cess in a crowd­ed mar­ket? Or do you still need to offer an inno­v­a­tive prod­uct to tempt users away from their exist­ing tools? Obvi­ous Corp. is about to find out. Backed by Twit­ter co-founders Evan Williams and Biz Stone plus the rest of the Obvi­ous crew, Medi­um could democ­ra­tize con­tent dis­tri­b­u­tion. The way Twitter’s retweets gave any­one with 140 char­ac­ters of bril­liance a way to spread across the web, Medi­um could do the same for longer thoughts. While you can’t ignore the her­itage it’s abun­dant­ly clear that Medi­um is a next gen­er­a­tion blog­ging tool, its play for the CMS could be viewed as a smart one fol­low­ing the recent ‘lais­sez faire’ atti­tude adopt­ed by the larg­er web pub­lish­ing com­pa­nies. It can­not be argued that the task of tak­ing on the big boys – Word­Press for exam­ple cur­rent­ly pow­ers 16%…

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The Top 5 Companies Fighting for Likes on Facebook

How like­able do you need to be to obtain over 100,000 Likes per day?  As they say…things go bet­ter with Coke! In our social media-dom­i­­nat­ed age, a brand just wants to be liked. Or more specif­i­cal­ly, have their page “liked” on Face­book, which has become one of the pri­ma­ry mar­ket­ing tools for most com­pa­nies. Every­one who “likes” a par­tic­u­lar brand page will then receive updates from that brand on a reg­u­lar basis, allow­ing them to adver­tise direct­ly to cus­tomers who actu­al­ly care about their prod­ucts or ser­vices. Through this, com­merce and social net­work­ing have found a won­der­ful­ly hap­py medi­um and has made Face­book one of the most valu­able plat­forms on the web. How­ev­er, there are some brands who have become bet­ter at gath­er­ing these valu­able prospec­tive cus­tomer “likes” than oth­ers, using a num­ber of dif­fer­ent intel­li­gent mar­ket­ing meth­ods on the brave new world of Face­book. Check out some of the fastest grow­ing com­pa­nies on Face­book, list­ed below: LANCOME The world renowned health and beau­ty line Lan­come has boomed through “likes” on Face­book, as they have paid close atten­tion to all of their Face­book pages that serve their wide vari­ety of prod­ucts, mak­ing them appeal to dif­fer­ent audi­ences in dif­fer­ent coun­tries.…

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How The Fancy will Challenge Pinterest

When is a pic­ture worth a $1,000 dol­lars?  When its on The Fan­cy. The new social site The Fan­cy is also try­ing to prove they could be worth a lot of mon­ey. Accord­ing to Busi­ness Insid­er, Apple is in talks to acquire the fast-grow­ing social com­merce site backed by the co-founders of Twit­ter and Face­book. Already being called an archri­val to Pin­ter­est, but with a far small­er group of active mem­bers, The Fan­cy works in a sim­i­lar way. It is a pho­­to-shar­ing web­site that, accord­ing to it’s about page is, “part store, blog, mag­a­zine and wish­list. It’s a place to dis­cov­er great stuff, to curate a col­lec­tion of things you love, to get updates on your favorite brands and stores and to share your dis­cov­er­ies.” While Pin­ter­est ranked 16th on Alexa with 10 mil­lion active users so far in 2012, The Fan­cy dou­bled it’s users in two months to 500,000, mak­ing it the sec­ond largest social scrap­book­ing / pic­ture shar­ing sites online. While Pin­ter­est clear­ly dwarfs The Fan­cy at the moment, some believe a David and Goliath bat­tle is about to occur between the two star­tups. How The Fan­cy can Chal­lenge Pin­ter­est Accord­ing to Forbes.com, there is one main fea­ture…

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