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Will You Find Your Next Post by Hashtag?

Want to get ahead in the job hunt­ing game? Have you con­sid­ered using Twitjob­search? Most tech-savvy job­seek­ers and those in media jobs will already be scour­ing social media for their next role, but for those who pre­fer more tra­di­tion­al means, can Twit­ter deliv­er the goods when it comes to the all-impor­­tant job hunt? It seems like a no-brain­er to use LinkedIn to seek out an excit­ing new posi­tion, after all busi­ness is what it’s there for. Yes, you have to know how to make con­nec­tions, join groups, par­tic­i­pate and ulti­mate­ly, get refer­rals, but the whole plat­form is geared up to fur­ther the busi­ness objec­tives of com­pa­nies and indi­vid­u­als. On Face­book you sim­ply have to ‘like’ the pages of com­pa­nies you feel might suit you and their lat­est news – includ­ing, hope­ful­ly, vacan­cies – will appear in your feed as if by mag­ic. On Twit­ter how­ev­er, the whole process becomes a lit­tle bit more con­vo­lut­ed. Hash­tags are the obvi­ous place to start as the tech­nol­o­gy pre­sup­pos­es that you are fol­low­ing rel­e­vant com­pa­nies and peo­ple already. How­ev­er this is fraught with dan­ger – par­tic­u­lar­ly as job titles can be so inter­change­able. One person’s Sales and Mar­ket­ing Man­ag­er is another’s Busi­ness Devel­op­ment Man­ag­er.…

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Can a Referral on LinkedIn Increase Your Chances of Getting a Great New Job?

If you want to increase your chances of get­ting hired, then get­ting a refer­ral on LinkedIn is a great way to do it. With 175 mil­lion mem­bers LinkedIn is cer­tain­ly not the biggest social net­work avail­able, and it’s def­i­nite­ly lag­ging behind Face­book and Twit­ter in the user stakes. How­ev­er, if you want to do busi­ness, find media jobs or raise your pro­file with­in a cer­tain indus­try, then LinkedIn is the place to do it. Accord­ing to research con­duct­ed by Hub­spot, LinkedIn is 277 per cent more effec­tive than either Face­book or Twit­ter for lead gen­er­a­tion and while these fig­ures were tak­en from Hubspot’s own user base, it’s becom­ing increas­ing­ly clear that deci­sion mak­ers who are con­cerned only with net­work­ing plat­forms that deliv­er gen­uine results, are using LinkedIn more than any oth­er net­work. If you’re in the mar­ket for a job, these are the peo­ple you need to be speak­ing to and LinkedIn is where they are. Groups – LinkedIn’s Secret Weapon One of the best ways to raise your pro­file with­in a cho­sen indus­try is to join groups that are con­cerned with that par­tic­u­lar sec­tor. They are the clos­est thing to actu­al net­work­ing events that exist online and what’s more,…

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EverySignal – Making Sense of Your Social Streams

Have you ever thought that life would be eas­i­er if you could take a metaphor­i­cal sweep­ing brush to your feeds, remove the rub­bish and reveal the mean­ing­ful news? EverySig­nal makes that pos­si­ble. The end­less flow of data that pass­es through your social streams means that occa­sion­al­ly impor­tant nuggets of infor­ma­tion are swamped by the friv­o­lous and the triv­ial. Start-up EverySig­nal promis­es to help sort through the unim­por­tant and reveal the hid­den gems. The sim­ple premise of the com­pa­ny demon­strates that there are still cute ideas to be had in the social media sphere and plen­ty of oppor­tu­ni­ty for those look­ing for social media jobs. EverySig­nal also boasts a pedi­gree. Based in San­ta Mon­i­ca, the firm launched from the Sci­ence incu­ba­tor, which itself was found­ed in 2011 by for­mer MySpace CEO Mike Jones and Col­or co-founder Peter Pham. EverySig­nal was start­ed by self-con­fessed non-Face­­book addict Derek Mer­rill who didn’t have time for friend or fol­low­er cull, but want­ed to make sure he didn’t miss the vital infor­ma­tion in his feeds. He decid­ed to devise a way to help peo­ple sort through the 30 bil­lion pieces of con­tent shared on Face­book each month and find the infor­ma­tion that’s rel­e­vant to them. Mer­rill…

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cyPOP – Giving Social Media a Whole New Look

Just when you thought there couldn’t pos­si­bly be room for any more social media plat­forms, along comes cyPOP to shake things up. The site, which was start­ed by star­ry-eyed trio Josie Baik, Eric Sheck­ler and Glenn Walk­er, debuted in beta around a month ago and aims to con­nect users through their inter­ests, rather than cre­ate ever-increas­ing con­cen­tric cir­cles of friends, fam­i­ly and acquain­tances. This, they claim, will offer a high­er lev­el of engage­ment. Any­one who might be dream­ing of a social media job and thought they’d missed the boat should be heart­ened by the news. It seems this young pre­tender to the Face­book crown and oth­er new and revi­talised providers such as MySpace, are look­ing for a slice of Zuckerberg’s one bil­lion user-sized pie. Oh, and the fact that ven­ture cap­i­tal­ist Jim Jud­son chose to put his hard-earned dol­lars into cyPOP rather than Face­book should tell you some­thing. What’s Dif­fer­ent About cyPOP? The focus of cyPOP is activ­i­ties rather than peo­ple and it allows mem­bers to keep their activ­i­ty as pub­lic or pri­vate as they choose. One of the site’s most inter­est­ing aspects is its use of ‘inter­est map­ping’, which is rep­re­sent­ed by a series of bright­ly col­ored blocks of…

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InPowered to write new stories in company shakeup

InPow­ered Sto­ries, the blog arti­cle adver­tis­ing plat­form, has just become a com­pa­ny in its own right. The move sees the blog net­work Net­Shel­ter – who orig­i­nal­ly host­ed the con­cept – chang­ing to be a sub­sid­uary of InPow­ered Sto­ries. In a move that will excite the inter­est of adver­tis­ing sales man­agers and busi­ness devel­op­ment man­agers, InPow­ered seems geared to fill the gaps in earned media adver­tis­ing in a way that bears some sim­i­lar­i­ty to Google’s approach to address­ing gaps in in search adver­tis­ing.  And with inter­net adver­tis­ing rev­enues top­ping $17 bil­lion it is clear that get­ting it right is impor­tant for adver­tis­ers and plat­form providers alike. Accord­ing to Net­Shel­ter cofounder, Pey­man Nil­foroush, “The whole idea was that the earned adver­tis­ing thing is work­ing well mak­ing adver­tis­ing as seam­less as cre­at­ing a search cam­paign for a brand.” In the orig­i­nal mod­el, InPow­ered ads were con­fined to Net­Shel­ter sites only. This meant that for­ward think­ing tech com­pa­nies could find a review on a site such as Phandroid.com then pay to have that arti­cle pro­mot­ed to peo­ple digest­ing con­tent on Net­Shel­ter sites. Those restric­tions appear to be com­ing off now though, as InPow­ered is forg­ing ahead with a pol­i­cy of con­nect­ing with oth­er ad…

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