How likeable do you need to be to obtain over 100,000 Likes per day? As they say…things go better with Coke!
In our social media-dominated age, a brand just wants to be liked. Or more specifically, have their page “liked” on Facebook, which has become one of the primary marketing tools for most companies. Everyone who “likes” a particular brand page will then receive updates from that brand on a regular basis, allowing them to advertise directly to customers who actually care about their products or services. Through this, commerce and social networking have found a wonderfully happy medium and has made Facebook one of the most valuable platforms on the web. However, there are some brands who have become better at gathering these valuable prospective customer “likes” than others, using a number of different intelligent marketing methods on the brave new world of Facebook. Check out some of the fastest growing companies on Facebook, listed below:
The world renowned health and beauty line Lancome has boomed through “likes” on Facebook, as they have paid close attention to all of their Facebook pages that serve their wide variety of products, making them appeal to different audiences in different countries. However, each page also spotlights each product and also offers excellent beauty tips. New fans also “like” the Lancome page because they know they will the first to learn about new products and tips when the company releases them.
The largest business in the world is one of the top companies gathering fans via Facebook, which should really be of no surprise to anyone, when you think about it. Walmart has succeeded in just about every market it has come into, be it an actual or virtual. What has really drawn people the “like” their page is that their posts will state something pleasurable with a nice photo. For example, one post that received 84,000 “likes” was “like if you like homemade pizza!” Who doesn’t?
The online marketplace Amazon attracts nearly 70,000 “likes” per day because they are create when they speak to their audience. They regularly have contests on their page, awarding winners Amazon gift cards. This simple bit of bribery works well, especially considering Amazon sells just about everything in it’s marketplace.
Beyond have a smartly designed Facebook page, Target recently ran a charity promotion called “Give with a Target” that garnered over 2.5 million likes in the month of August. This, in turn, gave 2.5 million to schools who needed it for the coming school year. In other words, Target gathered fans by turning their likes into charitable donations, which is helpful and smart.
Averaging over 100,000 likes a day, Coca Cola still is the most popular brand out there, even in the world of Facebook. Their posts and design of their page is what draws fans in, as well as the popularity of their brand in general. Sometimes, brands that are the biggest in real-life are just as big in the virtual world.