Innovation-hungry pros holding media jobs in mobile advertising agencies have a new weapon to add to their armory in the mobile advertising battlefield: the new ad SDK from Deeplink.me has just been launched in beta.
The need for deep linking
Created by Cellogic, which has its US headquarters in New York, it’s the latest in a series of deep linking tools for marketers and developers from the company: a software development kit designed to assist developers to route both organic and paid traffic to other apps on Cellogic’s retargeting network and to receive traffic as payback.
Cellogic’s original aim upon its launch in 2010 was to develop Nextap, a content discovery network for mobile. But in so doing it began to figure out that there was a crying need for a deep linking service, too. Which is where Deeplink.me comes in. Launched last May, it provides smarter links to developers so that they can guide users to exactly the right place within an app with one tap, or (if the app isn’t installed on their phones) to a mobile landing page, or to the desired web landing page if a linked is clicked by non-mobile users.
Cellogic’s CEO Itamar Weisbrod says that adoption of the Deeplink.me service has now hit the “single thousands” and several medium and large app publishers are amongst the customers, including YPlan, JackThreads, Threadflip, King.com and Japanese shopping app Fril.
“People were integrating Deeplink.me links and just replacing whatever landing page URL they were using in their ad campaign with our links. It automatically enhanced their ad campaign, and made it a deep link campaign.”
Facing the competition
The new SDK will bundle the company’s deep linking service more deeply onto mobile apps, pitting the startup against rivals like TapCommerce, Appsfire and URX, all of which also offer tools for deep link-enabled mobile ads as well as other retargeting solutions.
Up until now, the startup’s deep linking service has been free of charge but with higher volume traffic in the offing, a pricing plan is being developed.
There could be a little trouble ahead, however. Appfire’s CEO Ouriel Ohayon has contacted TechCrunch to complain that the Deeplink.me solution looks way too much like his own.