Is Salesforce a Great Place to Work? -

Thursday, December 26, 2019

Is Apple a Great Place to Work? -

Wednesday, June 19, 2019

Do I want to work at Adobe? -

Wednesday, June 12, 2019

NVIDIA, why work here? -

Friday, June 7, 2019

Manager Instructional Technology at George Washington University -

Thursday, October 4, 2018

5 Highest Paying Business Development Manager Jobs in New York -

Monday, July 23, 2018

What kind of Business Development
Jobs are in Los Angeles?

Wednesday, May 9, 2018

QVC , On Air Program Host Job for 3rd Largest Ecommerce Company -

Monday, March 26, 2018

Facebook has over 1700 Jobs: Here is How to Get a Job at Facebook -

Wednesday, February 7, 2018

Nielsen Why You Want to Work at this Digital Transformation Organization -

Tuesday, February 6, 2018

Why You Want a Job at Twitter -

Monday, February 5, 2018

How fast is this Blockchain thing going to take over? -

Friday, February 2, 2018

Should You Work at HBO or Netflix? -

Wednesday, January 31, 2018

Why Working at Hearst is Much Better than Houghton Mifflin Harcourt -

Friday, January 26, 2018

What Will Making a VR Game While in Virtual Reality be like? -

Thursday, January 25, 2018

Why You Want to Work at Snapchat -

Wednesday, January 24, 2018

Why You Want to Get a Job at Vogue Magazine: -

Thursday, January 18, 2018

Is it Better to work at Buzzfeed or The New York Times? -

Friday, January 12, 2018

LeBook Business Development Job for Trend Setter -

Wednesday, December 6, 2017

Executive Editor Job at Philadelphia Gay News -

Friday, November 10, 2017

Making Job Search Easier by Finding the Great Companies First

Find a
Title/Keywords Company Name
City, state or zip (optional)

New York mobile advertising service Deeplink.me unveils new native ad SDK

Inno­va­tion-hun­gry pros hold­ing media jobs in mobile adver­tis­ing agen­cies have a new weapon to add to their armory in the mobile adver­tis­ing bat­tle­field: the new ad SDK from Deeplink.me has just been launched in beta.

The need for deep link­ing

Cre­at­ed by Cel­log­ic, which has its US head­quar­ters in New York, it’s the lat­est in a series of deep link­ing tools for mar­keters and devel­op­ers from the com­pa­ny: a soft­ware devel­op­ment kit designed to assist devel­op­ers to route both organ­ic and paid traf­fic to oth­er apps on Cellogic’s retar­get­ing net­work and to receive traf­fic as pay­back.

Cellogic’s orig­i­nal aim upon its launch in 2010 was to devel­op Nex­tap, a con­tent dis­cov­ery net­work for mobile. But in so doing it began to fig­ure out that there was a cry­ing need for a deep link­ing ser­vice, too. Which is where Deeplink.me comes in. Launched last May, it pro­vides smarter links to devel­op­ers so that they can guide users to exact­ly the right place with­in an app with one tap, or (if the app isn’t installed on their phones) to a mobile land­ing page, or to the desired web land­ing page if a linked is clicked by non-mobile users.

Cellogic’s CEO Ita­mar Weis­brod says that adop­tion of the Deeplink.me ser­vice has now hit the “sin­gle thou­sands” and sev­er­al medi­um and large app pub­lish­ers are amongst the cus­tomers, includ­ing YPlan, Jack­Threads, Thread­flip, King.com and Japan­ese shop­ping app Fril.

He said:

“Peo­ple were inte­grat­ing Deeplink.me links and just replac­ing what­ev­er land­ing page URL they were using in their ad cam­paign with our links. It auto­mat­i­cal­ly enhanced their ad cam­paign, and made it a deep link cam­paign.”

Fac­ing the com­pe­ti­tion 

The new SDK will bun­dle the company’s deep link­ing ser­vice more deeply onto mobile apps, pit­ting the start­up against rivals like Tap­Com­merce, Apps­fire and URX, all of which also offer tools for deep link-enabled mobile ads as well as oth­er retar­get­ing solu­tions.

Up until now, the startup’s deep link­ing ser­vice has been free of charge but with high­er vol­ume traf­fic in the off­ing, a pric­ing plan is being devel­oped.

There could be a lit­tle trou­ble ahead, how­ev­er. Appfire’s CEO Ouriel Ohay­on has con­tact­ed TechCrunch to com­plain that the Deeplink.me solu­tion looks way too much like his own.

Print Friendly, PDF & Email
Leave A Comment

You must be logged in to post a comment.