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New York advertising agency Jun Group formally unveils its successful new ‘owned advertising’ product called Overdrive

Art direc­tors dream­ing up new cam­paigns tend to like inno­v­a­tive depar­tures from the con­ven­tion­al, and a new prod­uct devel­oped by the New York head­quar­tered adver­tis­ing agency Jun Group may fit that bill admirably. Jun Group made its name as a mar­ket lead­ing video adver­tis­ing plat­form, so when a com­pa­ny like that exper­i­ments with a break in tra­di­tion, most cre­ative art direc­tors will find their ears prick­ing up instinc­tive­ly. But what is this new prod­uct and why is Jun Group so excit­ed by it? Owned adver­tis­ing It’s called Over­drive and is the prod­uct of the agency’s exper­i­men­ta­tion with a for­mat it dubs ‘owned adver­tis­ing.’ It might be cir­cu­lat­ing in the news now, but accord­ing to Jun Group’s CEO Mitchell Reichgut, it was ‘soft launched’ four months ago in June. And the rea­son for the excite­ment? Well it’s a pret­ty darned good one: in that short lit­tle inter­val, Over­drive now accounts for a third of the agency’s rev­enue (well, over 30 per­cent of it, any­way). Pret­ty well any art direc­tor involved in an ini­tia­tive as suc­cess­ful as that would be hug­ging him­self today. The for­mat looks like spon­sored con­tent when it appears on a publisher’s web­site (eg, appear­ing embed­ded in a news…

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Foursquare to feature local business as part of paid ad strategy

Busi­ness devel­op­ment man­agers look­ing to expand their port­fo­lio of online adver­tis­ing strate­gies will doubt­less be inter­est­ed to learn that list­ings giant Foursquare has decid­ed to open out its ser­vices to small busi­ness­es around the globe. The idea is decep­tive­ly sim­ple: Pro­mot­ed list­ings will fea­ture in the app’s “explore” func­tion, in which users can search for local attrac­tions.  For exam­ple, if the search term is “rack of ribs”, Foursquare pop­u­lates a list of local restau­rants pro­vid­ing appro­pri­ate fare. Restau­rants (or hotels or oth­er local ser­vices and attrac­tions) can bid to have their details pop up in the search, mean­ing their pro­file is raised and the guy on the oth­er end does­n’t go hun­gry.  Job done. Foursquare clear­ly thinks there’s mileage in this tank — the busi­ness spent time test­ing out its poten­tial with SMEs in the New York City area ear­li­er this year. In terms of the mechan­ics of pay­ment, it works on a sim­i­lar basis to oth­er adver­tis­ing list­ings.  SMEs wish­ing to adver­tise their wares are charged on a cost “per action” arrange­ment, which essen­tial­ly means that they only hand over the dol­lars if users tap through to the pro­mot­ed list­ing or check in at the loca­tion adver­tised on the…

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New York virtual-to-real-world social community firm Meetup acquires email collaboration firm Dispatch

Sea­soned com­mu­ni­ty man­agers will be aware that when a social media firm decides to make an acqui­si­tion, it’s start­ing to lay with inno­va­tion. And that appears to be behind the deci­sion by Meet­up, the New York based-online plat­form that helps con­vert vir­tu­al social com­mu­ni­ties into real world get-togeth­­ers, to bag its New York neigh­bor, Dis­patch, which offers an e‑mail col­lab­o­ra­tion tool to ease project man­age­ment tasks. The move is Meetup’s first acqui­si­tion since its launch in 2002. A spe­cial­ist in col­lab­o­ra­tive com­mu­ni­ca­tion Since its launch in 2011, Dis­patch has switched its orig­i­nal focus from cre­at­ing an online work­space to help­ing teams col­lab­o­rate through the cloud on work projects by link­ing Ever­note, Box, Google Docs and Drop­box. Despite the clever idea, the mod­el wasn’t gain­ing enough trac­tion, so the firm switched empha­sis this sum­mer to enhanc­ing email col­lab­o­ra­tion instead (co-founder Jesse Lamb had dis­cov­ered that peo­ple were revert­ing to email after falling off the orig­i­nal Dis­patch plat­form). So why, the inquir­ing com­mu­ni­ty man­ag­er will be ask­ing, has Meet­up decid­ed to bring Dis­patch into the fold? It’s already got 14.4 mil­lion mem­bers and is on course to add anoth­er 5 mil­lion by the end of the year, it’s arrang­ing up to 20,000…

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Mobile payments startup Square expands to New York — the city it wanted to call home all along

When a tech start­up announces a major expan­sion on three fronts simul­ta­ne­ous­ly, you don’t have to be a mas­ter prod­uct man­ag­er to know that its prod­uct is tak­ing off. Smart­phone tech start­up Square, whose free cred­it card read­er facil­i­tates easy and secure mobile pay­ments, is doing just that, with a major expan­sion of its San Fran­cis­co head­quar­ters, a new office in Canada’s Kitch­en­er-Water­loo (which will please recent­ly laid off Black­ber­ry employ­ees in the city) and, most impor­tant­ly, a new office in New York. Square ‘belongs in New York’ On read­ing this intro, the more obser­vant prod­uct man­ag­er will be ask­ing why a new office in New York is ranked as “most impor­tant.” Well, it all has to do with the beliefs of Square’s co-founder and CEO, Jack Dorsey (yes, that’s the same Jack Dorsey who is the cre­ator, co-founder and Chair­man of Twit­ter). Dorsey, it turns out, is a New York enthu­si­ast. The startup’s new office there will be the base for tripling the company’s engi­neer­ing tal­ent in the city – a process Dorsey him­self dubs “aggres­sive.” At a recent round­table he host­ed at Colum­bia Uni­ver­si­ty, he said that he had a num­ber of rea­sons for believ­ing that Square “belongs…

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New York ecommerce startup Birchbox is literally heading for the clouds

Man­hat­tan start­up Birch­box has proven in its first two years of exis­tence that a sub­­scrip­­tion-based e‑commerce mod­el can real­ly work. And now, inno­­va­­tion-seek­ing e‑commerce ana­lysts will be inter­est­ed to hear, it’s tak­ing to the clouds. Lit­er­al­ly. Sub­scrip­tion to beau­ty dis­cov­ery  The idea behind the com­pa­ny came from two Har­vard Busi­ness School class­mates, co-founders Katie Beauchamp and Hay­ley Bar­na, who launched Birch­box in 2011 and are now also its co-CEOs. Basi­cal­ly, for a month­ly fee of $10, the start­up sup­plies women with an attrac­­tive­­ly-designed pink box filled with sam­­ple-sized acces­sories and cos­met­ics. Just so that men don’t miss out, there’s a sub­scrip­tion ser­vice for them too, although their box of sam­ples doesn’t come in pink. But it does con­tain man­ly prod­ucts like hair pomades, trav­el-sized bot­tles of plant face oil and eye creams. As Ms. Beauchamp explains: “The way it works is you sign up give us your pro­file infor­ma­tion like who you are what you look like what your pref­er­ences are and then you receive a sur­prise box of sam­ples once a month. It’s tai­lored for you and then we send you info to learn how to use prod­ucts and when you find some­thing you love—you can buy it at…

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