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Manager Instructional Technology at George Washington University -

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5 Highest Paying Business Development Manager Jobs in New York -

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LeBook Business Development Job for Trend Setter -

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Friday, November 10, 2017

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Meet F#, the New York startup that gets you to love banner ads

You don’t have to be a sea­soned account man­ag­er or a vet­er­an art direc­tor to know that ban­ner ads often polar­ize opin­ions. Some peo­ple love them, oth­ers hate them. But New York-based ad tech start­up F# (pro­nounced like the musi­cal note) has come up with an idea that might well swell the ranks of the “I love ban­ners” con­tin­gent. The ban­ner and the beat  Cre­ative art direc­tors who get a buzz from inno­v­a­tive con­cepts will love this. F#, which was found­ed in 2012, con­verts ban­ner ads into on-demand music play­ers and radio sta­tions. Its recent­ly launched AdPlay­er prod­uct might look to the casu­al eye like a reg­u­lar ad unit; but a lit­tle clos­er scruti­ny reveals the unmis­tak­able pres­ence of an entic­ing “Play” but­ton. It’s hard to resist it – and those that fail will be treat­ed to a music stream while they’re read­ing the con­tent on the web­site. The oth­er thing that might have art direc­tors wig­gling their toes in delight is the fact that the music play­er can be opened up as a stand­alone pop­up. That allows users to go on inter­act­ing with the ad by lis­ten­ing to unin­ter­rupt­ed music even though they’ve nav­i­gat­ed away from the site on…

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New York-based social photo platform Olapic introduces new single gateway to all its supported e‑retailers and supplies savvy marketing analytics

Adroit e‑commerce man­agers are increas­ing­ly aware of the mar­ket­ing pow­er of user-gen­er­at­ed pho­tos and videos – which is why they may be inter­est­ed in the progress made by the New York-based B2B ser­vice Olapic, whose tech­nol­o­gy plat­form helps agen­cies, e‑retailers and pub­lish­ers to inte­grate user-cre­at­ed images from Face­book, Twit­ter and Insta­gram. Fol­low­ing its hand­some $5 mil­lion Series A invest­ment in July, Olapic decid­ed to go hell-for-leather for e‑commerce, even though it insists that it will go on sup­port­ing all its media cus­tomers (that’s who it start­ed with upon its launch in 2010). And it’s being true to its word. Just why are user-gen­er­at­ed images so pow­er­ful? Now, hard-boiled e‑commerce man­agers like ana­lyt­ics. And Olapic claims that its data shows that user-gen­er­at­ed images are a thun­der­ing five times more like­ly to per­suade peo­ple to make a pur­chase than oth­er con­tent. It’s not exact­ly clear why this should be so, but the intre­pid e‑commerce man­ag­er would prob­a­bly not be far wide of the mark in spec­u­lat­ing that it prob­a­bly has some­thing to do with the fact that user-gen­er­at­ed pho­tos encour­age us to feel that some­one like us is hap­py with their pur­chase – why shouldn’t we be, too? A real woman, for…

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Social video editing app creator Magisto capitalizes on its meteoric success with a major investment round

As any expe­ri­enced social media man­ag­er can tell you, when a two-year-old social start­up man­ages to raise $13 mil­lion in invest­ment, it’s prob­a­bly doing some­thing seri­ous­ly right. Like, for exam­ple, New York-based Mag­is­to, cre­ators of an inge­nious social video edit­ing app, which has just bagged pre­cise­ly that prince­ly sum, cour­tesy of a fund­ing round led by Qual­comm Ven­tures and San­disk. Oth­er par­tic­i­pants includ­ed exist­ing investors Li Ka Shing’s Hori­zons Ven­tures and Mag­ma Ven­ture Part­ner. Video sto­ry­telling the intel­li­gent way But what, the intrigued social media man­ag­er will be ask­ing, has attract­ed hard-nosed investors to Mag­is­to? Well for one thing, its growth has been phe­nom­e­nal: in the space of just two years, it’s signed up in excess of 13 mil­lion users, all of them enthralled by its addic­tive “video sto­ry­telling” app. The app is lit­tle short of a slice of heav­en for every­one who hates video edit­ing. And that prob­a­bly means every­one. Magisto’s pro­pri­etary algo­rithms use cut­ting edge Arti­fi­cial Intel­li­gence tech­nol­o­gy to do the don­key work. Users sim­ply touch the “Select a gallery” but­ton on their smartphone’s touch­screen, pick the videos they’d like to be edit­ed (and select a sound­track to play along to them) and then touch the onscreen “Make…

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Grab a time-out in downtown New York with the new Breather app

In a city where it’s hard to escape the hub­bub of cof­fee shops and office pol­i­tics, a lit­tle peace and qui­et can be price­less. That’s the idea behind a new start up called Breather, which will short­ly begin offer­ing pri­vate rooms for rental across New York. Founder and CEO, Julian Smith, says Breather aims to offer, “peace and qui­et on demand,” and pro­vide mod­ern, styl­ish loca­tions for users to catch a nap, or get on with some work free from dis­trac­tions. The small rooms are also designed with the needs of an account man­ag­er, or small busi­ness own­er in mind, who may want to hold infor­mal meet­ings with clients away from the office. An app for a dis­­­trac­­tion-free nap Breather revolves around an iOS or Android app, which allows users to instant­ly find pri­vate spaces close to them on the map, and eas­i­ly book some down­time. Con­tain­ing desks, couch­es and high-speed Wi-Fi con­nec­tions, the rooms are elec­tron­i­cal­ly unlocked through the press of a but­ton with­in the app, and users’ cred­it cards are auto­mat­i­cal­ly charged for the exact amount of time they spend in the rooms. Breather’s ded­i­cat­ed team main­tains the spaces, and the staff mem­bers rate how tidy users leave…

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Social planning service YPlan hits New York and launches Android app

Social media man­agers keen to stay abreast of the lat­est devel­op­ments in the indus­try could do worse than check out fledg­ling social plan­ning out­fit, YPlan. Despite being around for less than 12 months, Sep­tem­ber saw the Lon­­don-based com­pa­ny extend its reach into New York City and yes­ter­day it upped the stakes a notch fur­ther with an announce­ment that the ser­vice can now be accessed through an Android app. So, how does it all work? Well, if you’re an end user, the answer is it’s essen­tial­ly very straight­for­ward. The app curates and col­lates a hot list of 15 events that are hap­pen­ing that night or over the next cou­ple of nights. Inter­est­ed par­ties can then pay for tick­ets through the app with­out hav­ing to wor­ry them­selves about pro­duc­ing paper copies at the door. The key point here, accord­ing to co-founder Rytis Vitkauskas, is that YPlan offers users a dis­cern­ing selec­tion of events rather than sat­u­rat­ing their phones with a long-list of less salu­bri­ous options – or, as he puts it, the com­pa­ny is, “razor focused on being the answer to the ques­tion ‘what am I doing tonight?’ ” Con­tent man­agers curi­ous about why a com­pa­ny that’s laid claim to more than 300k…

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