With a reach of over one billion devices and with over 270 million of those devices based in the US, mobile ad campaign specialists Mojiva have decided to target ads just at tablets. There are around 40 million tablets in the US at present, and
Details of a unique revenue sharing joint-venture are emerging between the mighty ad holding company, Omnicom, and the up-and-coming mobile advertising firm Amobee. Advertising juggernaut Omnicom owns a plethora of prominent agencies, including TBWA, DDB and BBDO, and its pact with Amobee marks a striking
Experience does count in the digital world. Mike Perlis, an accomplished print innovator, is making his mark in the digital world. As the CEO of Forbes, Perlis has spearheaded the company’s digital revolution, but he comes from relatively humble beginnings, with stints at both Playboy and GQ before
A new companion app aimed at enhancing the viewing experience has entered the mobile marketplace, but will Zeebox succeed in an arena where many execs are still making their minds up about the benefits of second screen? 1.5 million downloads and 300,000 – 400,000 unique views per month, along with an eight-digit investment from BskyB in the
72% of small to medium-sized businesses (SMBs) will increase or maintain their spend on mobile phones advertising over the next 12 months and those businesses planning to grow their mobile advertising budgets look set to increase them by as much as 30% in the next year. Almost $2.5 billion was spent on