How can mobile advertising agencies deliver the most effective mobile advertising campaigns in the age of screen fragmentation? That’s a question at the forefront of Ed Haslam’s mind. The senior VP of marketing with San Francisco-based video ad-tech firm YuMe recently visited London for the
Tom Burgess, co-founder and CEO of Linkable networks and the founder of the world’s first mobile advertising network (Third Screen Media) has offered some intriguing new ideas to mobile advertising agencies. Taking the mantra “lead with mobile” seriously, Burgess suggests that it shouldn’t be taken
Mobile advertising revenue is set to leap from last year’s global figure of $9.6 billion to $11.4 billion this year, new research from Gartner predicts. Mobile advertising agencies did better than the global research company predicted in November last year, a fact which has caused
Mobile phones are to undergo a transformation from “smart” to “dynamic” if the aims of Israel based startup Everything.me come to fruition – and with $25 million in series C funding just clinched, those goals are a substantial step closer. The latest round of funding
Often derided as too complex, the mobile advertising that marketers complain about may soon be radically simplified, thanks to a new eight-figure deal between New York based mobile ad-server startup Medialets and Publicis Groupe’s Vivaki division. Three years after it wowed mobile advertising agencies with