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Tag Archives: Mobile Advertising

Coming to America? The UK mobile advertising market booms

It’s com­mon knowl­edge among those hold­ing media jobs in mobile adver­tis­ing agen­cies that it’s a tough space to attract adver­tis­ers into; but intrigu­ing devel­op­ments in the UK mar­ket may lead to plen­ty of new appli­cants for media jobs in the indus­try if they catch on

Why mobile advertising agencies need new generation creativity

Any­one look­ing for media jobs in adver­tis­ing will have lit­tle option but to con­tend as cre­ative­ly as pos­si­ble with the great mobile dis­rup­tion, accord­ing to a vet­er­an adver­tis­ing and dig­i­tal media exec­u­tive. Quentin George recent­ly told the Lon­don Finan­cial Times news­pa­per, “Peo­ple were con­cerned with

DSP: a promising path through the mobile advertising jungle?

With a recent study by research com­pa­ny Berg sug­gest­ing that mobile adver­tis­ing accounts for a mere one per cent of the glob­al adver­tis­ing out­lay, it’s a fair bet that mobile adver­tis­ing agen­cies are all ask­ing “How can we expand this mar­ket?” A mobile device farrago