Adtech startups in the pre-IPO phase are proving to be a hot commodity among investors, with startups like Rubicon Project showing healthy stock increases from day one. As the adtech sector grows, so does interest from investors. Finding the next big thing in terms of pre-IPO adtech startups involves a set of metrics which balance revenues and the number of employees against investor funding and reputation, while also determining which companies are ripe for IPO entrance.
Recognizable Names in Adtech Startups
Pinterest, one of the Big Three in social media is launching its Ads API, which their immediate peers Facebook and Twitter both did in the months leading up to their IPOs. Currently, Pinterest is responsible for up to one quarter of all incoming traffic to e‑commerce and online retailers’ sites. Other likely candidates include Flurry, and InMobi, which is among the largest non-public mobile ad businesses in the world. With an estimated revenue of $372 million, roughly 900 employees and a total venture funding of $216 million, InMobi is also less likely to be profitable than some of the hot pre-IPO adtech startups for 2014. Flurry CEO Simon Khalaf is openly discussing an IPO, telling Business Insider, “I consider an IPO an entrance. We don’t have a choice, our volume is too high and our scale is too big for anyone to absorb us.”
Likely Pre-IPO Candidates for 2014 Among Adtech Startups
There is a host of factors which can indicate pre-IPO status among adtech startups. Higher numbers of total employees tend to indicate greater growth, as companies who are hiring more staff members typically do so as a result of increased business. Those who have taken more funding from investors are also under more pressure to IPO from investors who want to see ROI.
These companies are the hottest, and most likely to IPO among their competitors among adtech startups in 2014. They are exhibiting all the classic pre-IPO signs for 2014, and are positioned to make an impact upon filing for an IPO.
Photo courtesy of Flickr