Mobile advertising startup StrikeAd is taking a big leap forward with a new general manager, Ryan Murray, for its Singapore and APAC office.
Smarter mobile advertising for smarter agencies
People with media jobs in mobile advertising agencies will almost certainly have heard of this New York startup, which was founded in 2010. As we reported in October 2012, its unique Demand Side Platform (DSP) delivers quick, transparent planning and optimized ad delivery for agencies and advertisers involved in global campaigns. And with its acquisition of mobile ad tech startup AdMobius that year, it added another formidable mobile advertising weapon to its arsenal: the latter’s patented Audience Management Platform (AMP). AMP proved itself capable of unlocking the deeper value of mobile data by analyzing and intelligently interpreting mobile users’ demographic and interest-based information.
And now it’s appointed a veteran of online and mobile advertising to the helm of its Singapore office, which signals that it’s planning to do some seriously heavy-duty business in that part of the world. Mr. Murray worked for four years with the NY ad development firm, Collective, before joining StrikeAd, where he spent the last two years as GM, Americas,in its New York headquarters.
A big step to global expansion
You don’t need a PhD in geography to figure out that a very sizeable part of the world will now come under Murray’s new remit. Countries include Australia and New Zealand, Southeast Asia, South Korea, China and Japan.
Commenting on his appointment, Murray said:
“Over the past two and a half years, it’s been hugely exciting to be leading a business that’s seen exceptional growth in the Americas as we’ve seen mobile programmatic become an ever more important part of advertising budgets. Advertisers and agencies are looking to take advantage of the unique capabilities that mobile brings, such as location, and are also looking to have the greater degree of control, insight and scale that working with a mobile DSP brings.”
This hot little startup is getting bigger and bigger. It doesn’t stand still for a moment: this month, it also announced a partnership with LA-based geolocation data provider Factual to draw on the latter’s immense geolocation database on a global basis (it had already been doing so to good effect in the US).