Adtech startups in the pre-IPO phase are proving to be a hot commodity among investors, with startups like Rubicon Project showing healthy stock increases from day one. As the adtech sector grows, so does interest from investors. Finding the next big thing in terms of
New York’s ‘Kargo’ has learned a thing or two about being a mobile advertising agency since 2003; and its $50 million annual revenue proves it. An ‘existential evolution’ People with media jobs in a fledgling mobile advertising agency may struggle to comprehend how a business
Mobile advertising startup mNectar has recently taken a big step forward in its mission to change the way we relate to mobile apps. The San Francisco-based company was founded in 2012, and earlier this month closed a Series A round amounting to $7 million dollars
Mobile advertising startup StrikeAd is taking a big leap forward with a new general manager, Ryan Murray, for its Singapore and APAC office. Smarter mobile advertising for smarter agencies People with media jobs in mobile advertising agencies will almost certainly have heard of this New
The latest forecast for US media ad spending from eMarketer predicts that mobile advertising will surpass all other digital ads by 2016. An historic overtake Mobile advertising agencies will have their work cut out for them, it seems: over the next two years, mobile ad spending