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Introducing Taykey, the advertising startup that delivers topical ads to boost online advertising sales

Busi­ness devel­op­ment man­agers eager to boost online adver­tis­ing sales for their agency’s clients might wish to take a look at Taykey, the New York-head­quar­tered ad tech plat­form which is going from strength to strength by deliv­er­ing ads based on what’s most in the news for a brand’s audience.

Rais­ing funds to fuel ris­ing for­tunes 

Last year the start­up clinched a hand­some $6 mil­lion in Series C fund­ing, which it is using to plow into enhanc­ing its already rapid growth. To that end, it’s hired  Car­mit Tevet-Kuzy, as the new VP of finance. Ad, sales and engi­neer­ing oper­a­tions are also being built out, as are the firm’s prod­uct teams. This company’s know-how could make the work of a job­bing busi­ness devel­op­ment man­ag­er a good deal easier.

The lat­est round of fund­ing brings Taykey’s total invest­ment to $17 mil­lion. July’s 2013’s cash injec­tion was cour­tesy of exist­ing investors Soft­Bank Cap­i­tal, Sequoia Cap­i­tal and Mark­er along with a new par­tic­i­pant, Tenaya Capital.

More than half of Taykey’s clients are repeat returnees, and in 2013 it ran over 100 cam­paigns. Hav­ing launched just six years ago in 2008, it’s now on course for annu­al rev­enues in excess of 8 fig­ures this year. That’s a growth surge of 300 per­cent over last year. No busi­ness devel­op­ment man­ag­er could dis­pute that that’s pret­ty darned spectacular.

Real time topicality

Taykey’s patent-pend­ing tech­nol­o­gy gar­ners deep insights into con­tent when it pops up across a raft of social media plat­forms. In this way, it gets a han­dle on users’ inter­ests in real-time. Fus­ing real-time info with its unique patent-pend­ing algo­rithm, it allows brands to deliv­er their ads far more effectively.

CEO and co-founder Amit Avn­er said:

“As we approach prof­itabil­i­ty, we deter­mined that the time was right to take a small invest­ment to enable us to expand our per­son­nel and fuel even more rapid growth in the near term. Our suc­cess is demon­strat­ed by the cal­iber of the tal­ent we are bring­ing into the com­pa­ny from some of the best com­pa­nies in the industry.”

Dou­glas Leone, a part­ner with Sequoia, said that Taykey’s rev­enue and tal­ent over the last year proves that there’s a mar­ket for top­i­cal adver­tis­ing. And his invest­ment firm clear­ly shares that view.

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