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Can a Digital Media Specialist Drive Meaningful Change in a Job?

Digital Media Specialist at Sterling Rice Group

How do you qual­i­fy an idea with life? Well, for this Boul­der Col­orado based Ad Age Small Agency of the Year there are some tan­gi­ble lit­mus tests; does the idea evoke emo­tion? Does it cre­ate affin­i­ty and ulti­mate­ly change behav­ior? If it does­n’t then it’s back to the draw­ing board. Ulti­mate­ly we val­ue and strive to cre­ate ideas that make a real dif­fer­ence for brands, busi­ness­es and the world around us.

At Ster­ling Rice Group (SRG), as the Dig­i­tal Media Spe­cial­ist, you will have the oppor­tu­ni­ty to work with some of the world’s lead­ing brands includ­ing Pep­si, Heinz, Nes­tle, Star­bucks, Kellogg’s, Kashi, Taco Bell and many more.

The impact of SRG’s work is seen and felt around the world every day: on the bot­tom line, at share­hold­er meet­ings, in late-night talk show mono­logues, and uni­ver­si­ty lec­ture halls. It’s the kind of work that gets noticed, inspires action, and cre­ates impact.

But you need to be great at online media plan­ning and buy­ing and have a work­ing knowl­edge of basic “media math” and nego­ti­a­tion tools, includ­ing but not lim­it­ed to CPM/CPA/CPC mod­el­ing, ROI fore­cast­ing, cost nego­ti­a­tion, and bud­get­ing.

The Dig­i­tal world should be a nat­ur­al place where you have achieved suc­cess for your employer’s prod­ucts using research tools includ­ing @Plan, Com­Score, Google AdPlan­ner and Google Ana­lyt­ics and you’re able to ana­lyze the data at a sophis­ti­cat­ed lev­el.

Who are the Ster­ling Rice Peo­ple?

We are innate­ly col­lab­o­ra­tive indi­vid­u­al­ists. Many of us have been client-side, brand exec­u­tives at some of the coun­try’s best-known com­pa­nies, oth­ers came to us from big agen­cies and con­sult­ing icons. We recruit for excep­tion­al tal­ent and pedi­gree, but we’re infat­u­at­ed with unique skills on the periph­ery. When chefs, bee­keep­ers, welders and graph­ic nov­el­ists col­lide, uncon­ven­tion­al think­ing results. It’s not just one or two indi­vid­u­als, it’s all of us work­ing togeth­er in rad­i­cal­ly dif­fer­ent ways to build brands and a work expe­ri­ence that’s our own.” 

But How do the Ben­e­fits Stack Up?

  • Med­ical: 90% pre­mi­um cov­er­age for employ­ees
  • Den­tal: 100% pre­mi­um cov­er­age for employ­ees
  • 401k: Whether employ­ees par­tic­i­pate or not, we will pro­vide a 3% of annu­al com­pen­sa­tion to their 401k each year
  • Char­i­ta­ble Con­tri­bu­tions: We match 100% of employ­ee’s char­i­ta­ble con­tri­bu­tions up to $500 annu­al­ly
  • Time Off: We know how impor­tant it is to recharge, so we offer a gen­er­ous time off pro­gram
  • SRG Thrive: Our well­ness pro­gram pro­vides month­ly oppor­tu­ni­ties to stay in shape—mentally, emo­tion­al­ly, phys­i­cal­ly, and finan­cial­ly; includ­ing mind­ful­ness ses­sions, on-site yoga, bio­met­rics screen­ings, paid ath­let­ic events, edu­ca­tion on a mul­ti­tude of top­ics, etc.
  • Park­ing: Free park­ing for employ­ees at mul­ti­ple park­ing garages in down­town Boul­der 

How Do I Apply for the Dig­i­tal Media Spe­cial­ist? 

To apply, please send us your cov­er let­ter and resume at the link below: mediajobs.com/digitalmediaspecialist

Here are all the details about the job: 

Dig­i­tal Media Spe­cial­ist

Ster­ling-Rice Group, a nation­al­ly rec­og­nized brand strat­e­gy, inno­va­tion, and adver­tis­ing agency, is search­ing for a Dig­i­tal Media Spe­cial­ist to join our Boul­der, Col­orado-based team.

Our unique fusion of strate­gic, cre­ative, and culi­nary capa­bil­i­ties has helped build brands and dri­ve growth for clients large and small, includ­ing some of the world’s top brands. In addi­tion to cre­at­ing best-in-class adver­tis­ing, design, and dig­i­tal work, SRG’s dis­tinc­tive inter­con­nect­ed mod­el is designed to deliv­er deep con­sumer insights, growth-ori­ent­ed busi­ness strate­gies, and new prod­ucts.

We cre­ate Ideas with Life™—tan­gi­ble, endur­ing ideas that dri­ve mean­ing­ful change for our clients’ busi­ness­es. SRG is a recent AdAge Small Agency of the Year, and has been named by Out­side Mag­a­zine as one of the Best Places to Work for the last five years in a row. Our fun cul­ture, love of “liv­ing well,” envi­able Boul­der loca­tion, pas­sion for great work, and giv­ing back to our com­mu­ni­ty make SRG a great place to be every day.

Respon­si­bil­i­ties:

  • Inte­grates dig­i­tal media with offline adver­tis­ing and mar­ket­ing pro­grams into strate­gic rec­om­men­da­tions
  • Devel­ops buy­ing strate­gies for max­i­miz­ing media dol­lars, and han­dles media RFPs and nego­ti­a­tions
  • Cre­ates and man­ages media flow­charts, client media autho­riza­tions, billing, and all media ven­dor con­tracts
  • Uti­lizes research to devel­op tar­get audi­ences and media rec­om­men­da­tions; ana­lyzes at a sophis­ti­cat­ed lev­el (@Plan, Com­Score, Google AdPlan­ner, Google Ana­lyt­ics)
  • Con­sults and pro­vides POV guid­ance across vari­ety of social and dig­i­tal media oppor­tu­ni­ties, includ­ing ways in which they can be con­nect­ed with paid media oppor­tu­ni­ties
  • Works close­ly with cre­ative and pro­duc­tion teams to sure effi­cien­cies with cam­paign plan­ning (align­ing cre­ative vision and assets with media plan) as well as cam­paign exe­cu­tion (time­li­ness of all asset deliv­ery and ensur­ing full func­tion­al­i­ty of all deliv­er­ables)
  • Seeks out emerg­ing media oppor­tu­ni­ties to most effec­tive­ly use cre­ative and dig­i­tal media dol­lars to the great­est ben­e­fit for our clients
  • Rec­om­mends online media bud­gets and man­ages rec­on­cil­i­a­tion and all bud­get report­ing as request­ed
  • Works close­ly with media direc­tor, account team and client through­out online cam­paigns to mon­i­tor, report, and opti­mize per­for­mance, resolv­ing any per­for­mance issues
  • Under­stands var­i­ous track­ing ser­vices and can build cam­paigns, traf­fic and track them for detailed report­ing pur­pos­es
  • Serves as SRG ambas­sador and demon­strates grace in chal­leng­ing inter­nal and exter­nal sce­nar­ios

Qual­i­fi­ca­tions:

2–3 years of online media plan­ning and buy­ing expe­ri­ence. Good writ­ing and pre­sen­ta­tion skills, strong nego­ti­a­tion skills, detail-ori­ent­ed with strong atten­tion to fol­low-through. Skills required include:

  • Expe­ri­ence work­ing with ad-serv­ing tech­nolo­gies
  • Expe­ri­ence with online research tools, includ­ing Nielsen, @Plan, AdRel­e­vance, Com­Score, Google Ana­lyt­ics, etc.
  • Famil­iar­i­ty with offline media con­cepts
  • Work­ing knowl­edge of basic “media math” and nego­ti­a­tion tools, includ­ing but not lim­it­ed to CPM/CPA/CPC mod­el­ing, ROI fore­cast­ing, cost nego­ti­a­tion, and bud­get­ing
  • Expe­ri­ence in online mar­ket­ing and cur­rent knowl­edge of trends and inno­va­tions in tra­di­tion­al and dig­i­tal media
  • Strong per­son­al exam­ples of atten­tion to detail and ana­lyt­i­cal think­ing skills
  • Express­es one­self clear­ly and con­cise­ly in oral com­mu­ni­ca­tions
  • Writes in a clear and con­cise man­ner and orga­nizes ideas log­i­cal­ly and sequen­tial­ly
  • Advanced com­put­er skills (Word, Excel, Pow­er­Point)

To apply, please send us your cov­er let­ter and resume at the link below: mediajobs.com/digitalmediaspecialist

 

 

 

 

 

 

 

 

 

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