How do you qualify an idea with life? Well, for this Boulder Colorado based Ad Age Small Agency of the Year there are some tangible litmus tests; does the idea evoke emotion? Does it create affinity and ultimately change behavior? If it doesn’t then it’s
Everyone wants to find a way to approach TV advertising the same way programmatic does for online advertising. It appears Simulmedia has figured out a concept that could make it possible, Simulmedia has been a company looking to disrupt the industry for some time now
Business development managers eager to boost online advertising sales for their agency’s clients might wish to take a look at Taykey, the New York-headquartered ad tech platform which is going from strength to strength by delivering ads based on what’s most in the news for