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INTERVIEW: Could “Small Data” be the key to Social Media, Victor Pineiro at Big Spaceship thinks so?

INTERVIEW: Could "Small Data" be the key to Social Media, Victor Pineiro at Big Spaceship thinks so?

Roy Weiss­man of MediaJobs.com spoke with Vic­tor Pineiro from Big Space­ship on a wide range of impor­tant Social Media issues in the indus­try today.  Espe­cial­ly those involv­ing adver­tis­ing and how to gauge suc­cess for your social media out­reach endeav­ors. Lis­ten in or read along as Roy Weiss­man talks with Vic­tor about why he believes that “Small Data” is crit­i­cal to social media. You can lis­ten to the inter­view as well as read it below: Roy:                       My name is Roy Weiss­man from MediaJobs.com, and we’re talk­ing with Vic­tor Pineiro, the Vice Pres­i­dent of Social Media at Big Space­ship. Vic­tor over­sees the agen­cy’s social media and con­tent team. Over the course of his tenure at Big Space­ship, he was the lead copy­writer and strate­gist for Skit­tles dur­ing its first three years on Face­book and Twit­ter. His clients have includ­ed Google, Cray­ola, Wrigley, Lucas Film, Sonos and Chobani. Vic­tor was list­ed in Busi­ness Insid­er’s 30 most cre­ative peo­ple in social media, and he’s a fre­quent con­trib­u­tor to Ad Age, Digi­day, Fast Com­pa­ny and Mash­able. Wel­come, Vic­tor. Vic­tor:                   Thank you. Thanks for hav­ing me. Roy:                       It’s a plea­sure. One thing I want to men­tion, could you tell us a lit­tle bit about Big Space­ship? How…

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Why is Hipstamatic back, and why should you even care?

Why is Hipstamatic back, and why should you even care?

Hip­sta­mat­ic is an app that was launched back in Decem­ber of 2011 as D‑Series. It was one of the first in the pho­to app mar­ket to intro­duce lo-fi instant cam­era or vin­tage aes­thet­ics from any era to your pho­tos. Unfor­tu­nate­ly it was blown out of the water by none oth­er than Insta­gram. Hip­sta­mat­ic founder and CEO Lucas Allen Buick had explained that they were hav­ing a real hard time mon­e­tiz­ing the prod­uct and ser­vice issues made it impos­si­ble to keep the app going even though they had 2 mil­lion down­loads in under a year. The iPhone app has just launched a brand new col­lab­o­ra­tive social pho­to com­po­nent avail­able on iTunes right now called DSPO [pro­nounced Dis-po]. Buick explains that a lot of new tech­nol­o­gy such as Apple’s Cloud­Kit have afford­ed Hip­sta­mat­ic a real chance to get back at it again but the mar­ket is even more com­pet­i­tive three years lat­er. “There aren’t many oppor­tu­ni­ties in life nor busi­ness when we are pre­sent­ed with a redo,” Buick said. “I’m so hap­py to get this oppor­tu­ni­ty. I just hope we got it right this time.” So DSPO is a social cam­era designed to get peo­ple to chat about and share pho­tos. They’re…

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Can you get someone to give a crap about a picture of someone’s dinner? Instagram can!

Can you get someone to give a crap about a picture of someone’s dinner? Instagram can!

Insta­gram is in the process of upping their edi­to­r­i­al team by hir­ing for­mer jour­nal­ists to track down up and com­ing Insta­gram influ­encers. It appears a larg­er and larg­er num­ber of these plat­forms are spend­ing more time devel­op­ing the media for their own out­lets. Snapchat, Face­book, even LinkedIn have tried to cre­ate con­tent but it is usu­al­ly at odds with the over­all nature of tech com­pa­nies to stream­line all their process­es. Let’s face it, mak­ing con­tent is time con­sum­ing and labor inten­sive. Insta­gram wants to hire 5 more peo­ple to build up dai­ly edi­to­r­i­al with legit­i­mate edi­to­r­i­al types. They are look­ing for a senior edi­tor with at least eight years of edit­ing expe­ri­ence; a com­mu­ni­ty edi­tor with five years’ expe­ri­ence. Recent­ly they hired Alex Suskind, for­mer­ly from Esquire, Sports Illus­trat­ed and New York Mag­a­zine for the platform’s music edi­tor. Cur­rent­ly Instagram’s edi­to­r­i­al team has a dozen peo­ple who are seek­ing out the most inter­est­ing Insta­gram­mers, so they can write fea­tures about them. These will in turn be read by insta­grams 300 mil­lion month­ly users. At present they are post­ing twice a day on their blog and the rea­son is because Insta­gram just keeps grow­ing. They are also increas­ing inter­na­tion­al news and…

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Instagram signs big deal with its first advertising agency, Omnicom

It only seem like a few weeks back that we were report­ing on Instagram’s deci­sion to pro­ceed with its care­ful­ly tout­ed soft­ly, soft­ly approach to mobile adver­tis­ing; and this month it’s tak­en the process a big step for­ward by sign­ing its first deal with an ad agency: New York-head­­quar­tered giant, Omni­com. You don’t need to be a vet­er­an of media jobs in mobile adver­tis­ing agen­cies to appre­ci­ate that a $100 mil­lion deal is pret­ty size­able. The many brands work­ing with the media and cre­ative agen­cies con­sti­tut­ing the Omni­com group can now access Insta­gram as an extra medi­um for their adver­tis­ing cam­paigns, at least for the next year, which is how long the deal cur­rent­ly lasts for. Test­ing the waters Much of the last year was spent by Insta­gram try­ing out adver­tis­ing from brands like Levi’s, Lexus, Ben & Jerry’s, Gen­er­al Elec­tric and Michael Kors. Again, you don’t need to be a genius in the world of mobile adver­tis­ing to fig­ure out why it took the step: eMarketer’s fig­ures show in 2013 that the glob­al mobile adver­tis­ing mar­ket expand­ed by 105.9 per­cent, sky­rock­et­ing from a size of $8.8 bil­lion in 2012 to $18.8 mil­lion. The growth of the U.S. mobile ad…

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Real-time social analytics polling startup PopTip extends its conversation-tracking offering Zipline to Instagram

It doesn’t take a vet­er­an social media man­ag­er to under­stand that social media has tak­en off big-time across the world; and that’s why brands and adver­tis­ers are scram­bling to fol­low what the word on the vir­­tu­al-social street is about their prod­uct. And they’ve just been giv­en a sig­nif­i­cant help­ing hand in that quest, cour­tesy of New York social ana­lyt­ics start­up Pop­Tip, and its new offer­ing, Zipline for Insta­gram. Social polling Launched in sum­mer 2012, PopTip’s polling ana­lyt­ics plat­form began by let­ting brands ask social media users ques­tions like “do you wear #sneak­ers or #shoes?” The “#” gives it away: PopTip’s ser­vice was orig­i­nal­ly only avail­able on Twit­ter. Brands would see a dash­board giv­ing real-time con­ver­sa­tions and answers in response to the ques­tions they’d posed. Respon­dents didn’t even need to use a hash­tag or spell prop­er­ly – PopTip’s tech­nol­o­gy tracks nat­ur­al lan­guage in real-time. By March 2013, the ser­vice was avail­able on Face­book too, giv­ing brands a broad­er win­dow on their fol­low­ing over mul­ti­ple plat­forms. In Octo­ber last year, Pop­Tip launched Zipline, an offer­ing that removes the need for polling. Brands don’t need to for­mu­late ques­tions on Zipline; they just select the words and phras­es they’d like to track, sit back…

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