Insta­gram is in the process of upping their edi­to­r­i­al team by hir­ing for­mer jour­nal­ists to track down up and com­ing Insta­gram influ­encers. It appears a larg­er and larg­er num­ber of these plat­forms are spend­ing more time devel­op­ing the media for their own out­lets. Snapchat, Face­book, even LinkedIn have tried to cre­ate con­tent but it is usu­al­ly at odds with the over­all nature of tech com­pa­nies to stream­line all their process­es. Let’s face it, mak­ing con­tent is time con­sum­ing and labor intensive.

Insta­gram wants to hire 5 more peo­ple to build up dai­ly edi­to­r­i­al with legit­i­mate edi­to­r­i­al types.
They are look­ing for a senior edi­tor with at least eight years of edit­ing expe­ri­ence; a com­mu­ni­ty edi­tor with five years’ expe­ri­ence. Recent­ly they hired Alex Suskind, for­mer­ly from Esquire, Sports Illus­trat­ed and New York Mag­a­zine for the platform’s music editor.

Cur­rent­ly Instagram’s edi­to­r­i­al team has a dozen peo­ple who are seek­ing out the most inter­est­ing Insta­gram­mers, so they can write fea­tures about them. These will in turn be read by insta­grams 300 mil­lion month­ly users. At present they are post­ing twice a day on their blog and the rea­son is because Insta­gram just keeps grow­ing. They are also increas­ing inter­na­tion­al news and con­tent since 70% per­cent of the users are out­side the Unit­ed States.

They’ve even gone as far as adding com­mu­ni­ty man­agers in the UK and Brazil. They are even on the prowl for some­one who can write about the French scene on Insta­gram. But make note that there has been a ton of hire and fire sit­u­a­tions for these tech com­pa­nies hir­ing edi­to­r­i­al teams. Many of which only last a year, it has been a strug­gle. What is keep­ing Insta­gram in a viable posi­tion is the edi­to­r­i­al team is housed under mar­ket­ing will help it to avoid con­tent mis­un­der­stand­ings and difficulties.

Even through all the growth Insta­gram is work­ing on they do not plan to go beyond its cur­rent blog and move into longer form con­tent arti­cles. They do how­ev­er see edi­to­r­i­al as an impor­tant ele­ment. By pro­mot­ing unknown influ­encers Insta­gram will be able to boost num­bers and fol­low­ers and increase their user engage­ment. This alone is the sole rea­son for the tech plat­form, get stats and sell ads!