Hipstamatic is an app that was launched back in December of 2011 as D‑Series. It was one of the first in the photo app market to introduce lo-fi instant camera or vintage aesthetics from any era to your photos. Unfortunately it was blown out of the water by none other than Instagram. Hipstamatic founder and CEO Lucas Allen Buick had explained that they were having a real hard time monetizing the product and service issues made it impossible to keep the app going even though they had 2 million downloads in under a year.
The iPhone app has just launched a brand new collaborative social photo component available on iTunes right now called DSPO [pronounced Dis-po]. Buick explains that a lot of new technology such as Apple’s CloudKit have afforded Hipstamatic a real chance to get back at it again but the market is even more competitive three years later. “There aren’t many opportunities in life nor business when we are presented with a redo,” Buick said. “I’m so happy to get this opportunity. I just hope we got it right this time.”
So DSPO is a social camera designed to get people to chat about and share photos. They’re betting on this social feature to attract new users using Facebook. “First and foremost, DSPO is about collaboration and communal experiences,” Buick said. In the old days people would take photos and have to wait till the shots were developed, with this product a group would in theory be sharing that roll of film and have to wait in anticipation till they were ready. Hipstamatic is free for the iPhone. If you’re interested in paying an in-app fee, you can get more in the way of filters or even scribble on your picture with a colored pen, marker or highlighter.
The user first creates a group, then sets a timer; this can range from one hour all the way up to a year, then can even invite friends via Twitter. There is a messaging feature which means friends can chat while this photo shoot is developing, yet remember no one is able to see the pics until the set deadline expires. DSPO is the first Hipstamatic product that lets you apply the filters later so you don’t pause and pull away from the flow of things.
Hipstamatic envisions DSPO as a companion for concert-goers, wedding guests, and other events where you can just chat and shoot. “If you’re at a concert and the band tweets out a link to their camera for the show, everyone can contribute and you’ll get the event from all different angles. This works for weddings, festivals, camping trips. It’s the desire to want to be part of the camera that will get people to download,” says Mario Estrada, Hipstamatic’s vice president of special projects.
The tricky part to this whole endeavor is if you can even find enough friends to make a social album fun, especially if your pals are not into the whole “downloading” thing or even using apps and convincing them to wait till you’re done with all the photos. There are a whole bunch of fun features though like Bright, Clean, Mono, Vintage, Clear, and write a caption. Little icons underneath the filters depict emotions like happy or sad, merry or yummy. C’mon that’s cute right? Is this whole thing gonna work? Who knows, but it sure seems like a good second try.
If this kind of thing appeals to you, maybe you should look closer, perhaps even work for a company that won’t quit, you’re hip, get in the door while you still can.Bottom of Form