Publishers are leaving billions of dollars on the table by focusing on advertising as their primary revenue source. In reality advertising revenue should be the last channel of revenue they rely on. With words like view ability, fill rate and Ad blockers (the really bad word)
How do you qualify an idea with life? Well, for this Boulder Colorado based Ad Age Small Agency of the Year there are some tangible litmus tests; does the idea evoke emotion? Does it create affinity and ultimately change behavior? If it doesn’t then it’s
For many recent New York City graduates, it can be a difficult decision deciding what type of advertising careers to pursue. According to the CNN Money, advertising careers will increase 16.4 percent in the next 10 years. This increase is more than a 1.7 percent
What is “pay-per-face” or “pay-per-look”? Well it’s a way for advertisers to charge you for very specific and targeted views of content. Miami-based AdMobilize (jobs at AdMobilize), is expanding its concept of “Google Analytics for the real world.” The company has released a second version of
Here’s the future for marketing and advertisers. Imagine displaying holographic products that you can not only touch but will react with you. Picture a floating can of Coca-Cola that you could grab and pretend to drink, or a crispy potato chip you could place in