What if you could talk to milÂlions of peoÂple one at a time and do it in less than 60 secÂonds. SprinÂklr is the world’s first perÂsonÂalÂized scalÂable social media platform.
Does anyÂone rememÂber TweetÂdeck? It was one of the first social media manÂageÂment platÂforms to be wideÂly adoptÂed by both indiÂvidÂuÂals and busiÂnessÂes, way back long ago. Then they basiÂcalÂly went under. In the last five years or so, social media manÂageÂment comÂpaÂnies and softÂware have boomed from a niche group to one f the driÂving forces in modÂern marÂketÂing and cusÂtomer serÂvice operÂaÂtions. And the segÂment is growÂing more and more. But the focus has expandÂed exponentially.
TweetÂdeck essenÂtialÂly let you post to TwitÂter and FaceÂbook (before removÂing the FaceÂbook funcÂtionÂalÂiÂty and falling flat) and monÂiÂtor your feeds with filÂters. RevÂoÂluÂtionÂary once, less than the most basic requireÂment today. Now social media manÂageÂment must be holisÂtic in its approach, because social media has gone from being a subÂset of the online world to the cenÂter of it. EveryÂthing revolves around it. Like the eye of a hurricane.
ImagÂine the online world as that hurÂriÂcane. Your emails, webÂsites, social accounts, online softÂware platÂforms, blogs, retailÂers, and so on, swirling around and around at superÂsonÂic speeds and being drawn ever downÂward toward the cenÂter that holds it all togethÂer. That cenÂter, the eye of the digÂiÂtal hurÂriÂcane, is where SprinÂklr holds court today.
Ragy Thomas startÂed SprinÂklr in his spare bedÂroom sevÂen years ago as a social media manÂageÂment softÂware platÂform for brands. In March of 2015 the comÂpaÂny had grown to 700 employÂees. In mid-FebÂruÂary 2016 that numÂber had grown to around 1000. And last month it received a new round of fundÂing to the tune of $105 milÂlion, raisÂing its valÂuÂaÂtion to $1.8 bilÂlion, a 50% increase pracÂtiÂcalÂly overnight. What’s more amazÂing is the comÂpaÂny realÂly didÂn’t even need the new funds, so they got it withÂout the usuÂal strings attached presÂsurÂing them to jump through hoops they aren’t ready to jump through yet.
Want to be more amazed? How about the corÂpoÂrate cusÂtomers they’ve estabÂlished to date, like Nike, McDonÂald’s, P&G, Forbes, and Microsoft just to name a few. Or how about the fact that they’ve been gobÂbling up starÂtups for the past year, includÂing Postano a few months ago. Would it impress you to know that Microsoft recentÂly announced a strateÂgic partÂnerÂship with SprinÂklr to inteÂgrate it into Office 365 and othÂer prodÂucts? Or that that partÂnerÂship adds to their existÂing partÂnerÂships with IBM, SAP, AccenÂture, Deloitte, CapgemÂiÂni, and Ernst & Young? And if not, what on earth would impress you?
SprinÂklr is the darÂling of the social media manÂageÂment world for the world’s largest corÂpoÂraÂtions right now, and it’s likeÂly you haven’t heard of them. StarÂwood Hotels raves about their prodÂuct and serÂvice and uses them to sort through more than 300,000 online comÂments every month, claimÂing that they’ve been able to reduce their time for genÂerÂatÂing monthÂly reports from a day down to about 20 minÂutes. That’s a lot of time and monÂey saved.
It is thereÂfore the opinÂion of Media Jobs that if social media manÂageÂment softÂware, in any of it’s wide-reachÂing and ever expandÂing aspects, is what you’ve been dreamÂing of workÂing with or on, checkÂing for availÂable jobs at SprinÂklr might be time well spent.