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Sprinklr is Up Close and Personal in a Big Way

Sprinklr is Up Close and Personal in a Big Way

What if you could talk to mil­lions of peo­ple one at a time and do it in less than 60 sec­onds.  Sprin­klr is the world’s first per­son­al­ized scal­able social media plat­form. Does any­one remem­ber Tweet­deck? It was one of the first social media man­age­ment plat­forms to be wide­ly adopt­ed by both indi­vid­u­als and busi­ness­es, way back long ago. Then they basi­cal­ly went under. In the last five years or so, social media man­age­ment com­pa­nies and soft­ware have boomed from a niche group to one f the dri­ving forces in mod­ern mar­ket­ing and cus­tomer ser­vice oper­a­tions. And the seg­ment is grow­ing more and more. But the focus has expand­ed expo­nen­tial­ly. Tweet­deck essen­tial­ly let you post to Twit­ter and Face­book (before remov­ing the Face­book func­tion­al­i­ty and falling flat) and mon­i­tor your feeds with fil­ters. Rev­o­lu­tion­ary once, less than the most basic require­ment today. Now social media man­age­ment must be holis­tic in its approach, because social media has gone from being a sub­set of the online world to the cen­ter of it. Every­thing revolves around it. Like the eye of a hur­ri­cane. Imag­ine the online world as that hur­ri­cane. Your emails, web­sites, social accounts, online soft­ware plat­forms, blogs, retail­ers, and so on, swirling…

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So what’s the word on Sprinklr? Partners, not clients is the key!!

So what’s the word on Sprinklr? Partners, not clients is the key!!

When you look for a job, you should be look­ing for a com­pa­ny below the radar, and the rea­son being you want to grow with a com­pa­ny. Sprin­klr is one very such com­pa­ny. They have a unique ide­ol­o­gy that that a smart per­son can get behind and grow with. They believe peo­ple nev­er for­get how you made them feel. They help big brands lis­ten and act on the voice of the cus­tomer to man­age social expe­ri­ences at every touch point. They build the most com­plete social soft­ware plat­form in the world, pur­­pose-built for large enter­pris­es to ensure that the voice of the cus­tomer can be heard and act­ed upon by every employ­ee Social media adver­tis­ing is expect­ed to reach $15 bil­lion by 2018, ana­lyt­ics and man­age­ment com­pa­ny Sprin­klr is rec­om­mend­ing that brands begin mov­ing their social media oper­a­tion in-house to facil­i­tate bet­ter con­trol, and make it all-around bet­ter, through effi­cien­cy and scal­a­bil­i­ty. Sprinklr’s solu­tion is to bring it all “in-house”. “Mov­ing social adver­tis­ing in-house is a big invest­ment,” Sprin­klr says, “but the poten­tial gains…make it more than worth­while.” Sprin­klr says inte­grat­ing all social media oper­a­tions in-house gives brands the abil­i­ty to: • Plan, exe­cute and opti­mize all of their social…

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New York social media analytics startup Sprinklr aims to take social advertising to dizzy heights with new ad tool

Sea­soned busi­ness devel­op­ment man­agers con­cerned to opti­mize online adver­tis­ing sales for their clients don’t need any lec­tures on the ris­ing impor­tance of the social media chan­nel in run­ning effec­tive cam­paigns. And that’s why they may be inter­est­ed in a new B2B adver­tis­ing tool launched by New York social media ana­lyt­ics start­up, Sprin­klr. A com­pa­ny first  The new prod­uct is described by the com­pa­ny as its first “paid social media solu­tion” – and its launch coin­cides with news that the start­up has just suc­cess­ful­ly closed a Series D round total­ing $40 mil­lion, vir­tu­al­ly dou­bling its total ven­ture cap­i­tal invest­ment overnight to a prince­ly $77.5 mil­lion. Nat­u­ral­ly, our sea­soned busi­ness devel­op­ment man­ag­er will now be ask­ing, “What does the new ad tool do and what will Sprin­klr do with the new cash?” The answer to the first part is this: it’s a soft­ware plat­form which helps agen­cies and brands man­age their adver­tis­ing cam­paigns across Face­book and Twit­ter. Up to now, Sprin­klr man­aged unpaid and viral con­tent on these net­works; now they’re offer­ing clients the chance to man­age all social media inter­ac­tions, whether paid or unpaid, from a sin­gle prod­uct. And it seems to be get­ting impres­sive results. Ear­ly tests appar­ent­ly show that…

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Platform for management in social media Sprinklr gets $15 million cash boost

Social media management platform Sprinklr gets 15 million dollar cash boost

Social media man­agers, com­mu­ni­ty man­agers and con­tent man­agers with an eye on social man­age­ment can hard­ly fail to be a lit­tle wowed by the qui­et­ly spec­tac­u­lar rise of New York start­up, Sprin­klr. The com­pa­ny has recent­ly raised a cool $15 mil­lion in its sec­ond round of ven­ture fund­ing. Sign­ing mas­sive names under the radar Con­sid­er­ing that the firm man­aged to raise $5 mil­lion rel­a­tive­ly effort­less­ly last year in the first round of its fund­ing, despite very lit­tle media pres­ence, it’s clear­ly impress­ing investors hand­some­ly.  Below the radar it might have been, but it still man­aged to attract some mas­sive brand names as clients with its suite of social media man­age­ment tools, amongst them Nike, Tar­get, Microsoft and Sam­sung. Rais­ing invest­ment total­ing $20 mil­lion inside one year is a pret­ty daz­zling feat by anyone’s stan­dards.  But then, its ros­ter of heavy­weight brand names is con­tin­u­ing to expand, and around 80 per cent of them rake in annu­al rev­enues in excess of $1 bil­lion.  It now claims that it’s signed 200 house­hold names as clients. Achieve­ments like this may make estab­lished rivals like Radian6, Involver and Wild­fire start feel­ing decid­ed­ly ner­vous.  And they should be, because Sprnklr’s CEO Ragy Thomas says he…

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