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Sprinklr is Up Close and Personal in a Big Way

Sprinklr is Up Close and Personal in a Big Way

What if you could talk to mil­lions of peo­ple one at a time and do it in less than 60 sec­onds.  Sprin­klr is the world’s first per­son­al­ized scal­able social media plat­form. Does any­one remem­ber Tweet­deck? It was one of the first social media man­age­ment plat­forms to be wide­ly adopt­ed by both indi­vid­u­als and busi­ness­es, way back long ago. Then they basi­cal­ly went under. In the last five years or so, social media man­age­ment com­pa­nies and soft­ware have boomed from a niche group to one f the dri­ving forces in mod­ern mar­ket­ing and cus­tomer ser­vice oper­a­tions. And the seg­ment is grow­ing more and more. But the focus has expand­ed expo­nen­tial­ly. Tweet­deck essen­tial­ly let you post to Twit­ter and Face­book (before remov­ing the Face­book func­tion­al­i­ty and falling flat) and mon­i­tor your feeds with fil­ters. Rev­o­lu­tion­ary once, less than the most basic require­ment today. Now social media man­age­ment must be holis­tic in its approach, because social media has gone from being a sub­set of the online world to the cen­ter of it. Every­thing revolves around it. Like the eye of a hur­ri­cane. Imag­ine the online world as that hur­ri­cane. Your emails, web­sites, social accounts, online soft­ware plat­forms, blogs, retail­ers, and so on, swirling…

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5 Tips for Landing a Social Media Job

5 Tips for Landing a Social Media Job

So you’re look­ing for a social media job, but you aren’t sure what kind of qual­i­fi­ca­tions you might need or what the pay is like? Don’t feel too bad, even many of the com­pa­nies hir­ing a social media man­ag­er can’t answer those ques­tions objec­tive­ly. The truth is that the field is still so new, and still grow­ing and evolv­ing at such a rapid pace, that there real­ly isn’t much objec­tiv­i­ty to go by. That being said, there are some rock-sol­id tac­tics you can use to try and land that dream job in social media, and some gen­er­al guide­lines for what you can expect to be paid in such a posi­tion. Before we get into the tac­tics, let’s take a quick look at the pay scale. Part of the prob­lem with set­ting a salary range is that the size of the com­pa­ny plays a big part. Larg­er com­pa­nies tend to pay more, obvi­ous­ly. The oth­er prob­lem is that you may find list­ings for five dif­fer­ent titles, but each one has the exact same require­ments. Social media man­ag­er, social media coor­di­na­tor, social media strate­gist, and so on. There are no def­i­nite titles and descrip­tions estab­lished, so it’s a mat­ter of the com­pa­ny’s pref­er­ence…

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INTERVIEW: Could “Small Data” be the key to Social Media, Victor Pineiro at Big Spaceship thinks so?

INTERVIEW: Could "Small Data" be the key to Social Media, Victor Pineiro at Big Spaceship thinks so?

Roy Weiss­man of MediaJobs.com spoke with Vic­tor Pineiro from Big Space­ship on a wide range of impor­tant Social Media issues in the indus­try today.  Espe­cial­ly those involv­ing adver­tis­ing and how to gauge suc­cess for your social media out­reach endeav­ors. Lis­ten in or read along as Roy Weiss­man talks with Vic­tor about why he believes that “Small Data” is crit­i­cal to social media. You can lis­ten to the inter­view as well as read it below: Roy:                       My name is Roy Weiss­man from MediaJobs.com, and we’re talk­ing with Vic­tor Pineiro, the Vice Pres­i­dent of Social Media at Big Space­ship. Vic­tor over­sees the agen­cy’s social media and con­tent team. Over the course of his tenure at Big Space­ship, he was the lead copy­writer and strate­gist for Skit­tles dur­ing its first three years on Face­book and Twit­ter. His clients have includ­ed Google, Cray­ola, Wrigley, Lucas Film, Sonos and Chobani. Vic­tor was list­ed in Busi­ness Insid­er’s 30 most cre­ative peo­ple in social media, and he’s a fre­quent con­trib­u­tor to Ad Age, Digi­day, Fast Com­pa­ny and Mash­able. Wel­come, Vic­tor. Vic­tor:                   Thank you. Thanks for hav­ing me. Roy:                       It’s a plea­sure. One thing I want to men­tion, could you tell us a lit­tle bit about Big Space­ship? How…

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What are the 5 highest paying social media jobs in New York?

What are the 5 highest paying social media jobs in New York?

With social media trans­form­ing the world of mar­ket­ing and shift­ing the dig­i­tal space into a new, rev­o­lu­tion­ary phase, there have been many social media jobs avail­able in New York. Along with that, doors have opened for busi­ness­es want­i­ng to estab­lish a sta­ble online pres­ence and boost aware­ness of their busi­ness. The pipeline of poten­tial cus­tomers is today filled from the ‘online’ point of view, even more than any oth­er aspect. Did you know that employ­ers in the Big Apple are look­ing to fill more than 150 jobs in social media? Even 65% per­cent of com­pa­ny heads at major New York com­pa­nies, such as Time Warn­er Cable, Amer­i­can Express, Ver­i­zon, and Phillip Mor­ris Inter­na­tion­al, say inte­grat­ed mar­ket­ing is val­ued more than ever. Accord­ing to Buzz Feed, mil­len­ni­als will make up 46 per­cent of the job force by 2020. Savvy job seek­ers with their dri­ve for achiev­ing results can def­i­nite­ly tune in the social media era, as we today share the 5 high­est pay­ing social media jobs in New York cur­rent­ly. Social media strate­gist A social media strate­gist is an indi­vid­ual who paves the way for the rest of the cam­paign by research­ing for the best net­works, eval­u­at­ing con­tent strate­gies and allo­cat­ing…

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What are Today’s Hottest Social Media Jobs In New York?

Social Media Manager Jobs in New York

New York is the top city in the world for Adver­tis­ing and Pub­lic Rela­tions. Social Media has become an inte­gral part of both of those worlds. So those look­ing for Social Media jobs such as Social Media Man­ag­er, Social Media Expert and many more should be look­ing in New York City. As the newest incan­ta­tion of Pub­lic Rela­tions many com­pa­nies need mas­ters of the social media world to man­age their par­tic­i­pa­tion. What is Social Media? Growth in social media has cre­at­ed many new jobs at some of the well known social media plat­forms includ­ing Face­book, Twit­ter, LinkedIn and Google Plus.  One plat­form that some con­sid­er part of the ecosys­tem is YouTube.  Online video is explod­ing and YouTube is the sec­ond most used search engine in the world.  Peo­ple love to watch video, espe­cial­ly fun­ny videos. Some of the new­er Social Media jobs are at the hottest par­tic­i­pants includ­ing SnapChat, Vine, Meerkat and Periscope, which was recent­ly acquired by Twit­ter. We’re most­ly famil­iar with the big 4 but what do these new social media plat­forms do? The social media app Snapchat is built around telling your sto­ry with  pic­tures.  Snapchat is a text, pho­to and video-mes­sag­ing app that you use to send mes­sages that…

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