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LockerDome: turbocharged fan pages for turbocharged sports pros

Social media man­agers and con­tent man­agers inclined toward nov­el­ty and inno­va­tion might do well to take heed of the Lock­er­Dome sto­ry – the explo­sive­ly grow­ing social media web­site spe­cial­iz­ing in pro­fes­sion­al sports for pro­fes­sion­al ath­letes. For pro­fes­sion­al ath­letes, the startup’s 30-year old CEO and co-founder,

Is internet advertising switching to online video?

Busi­ness savvy adver­tis­ing sales man­agers are increas­ing­ly boost­ing online adver­tis­ing sales by tun­ing in to the grow­ing shift in con­sumer view­ing habits toward video. Accord­ing to research firm eMar­keter, the explo­sion in devices capa­ble of dis­play­ing online video lies behind the move, dri­ving spend­ing on

Could Swipp give Facebook a run for its money?

Being bounced into going pub­lic with your prod­uct by a Face­book rival may not seem like the most pro­pi­tious of starts, but social start­up Swipp is mak­ing a brave fist of it. Face­book has just launched a sim­i­lar prod­uct called “Graph Search”, a move which prompted

Why leading with mobile doesn’t always mean running mobile ads

Tom Burgess, co-founder and CEO of Link­able net­works and the founder of the world’s first mobile adver­tis­ing net­work (Third Screen Media) has offered some intrigu­ing new ideas to mobile adver­tis­ing agen­cies. Tak­ing the mantra “lead with mobile” seri­ous­ly, Burgess sug­gests that it shouldn’t be taken